Online marketing
fromThedrum
1 week agoInnovative Ad Formats Drive 90% Reduction in Cost per Lead
A lead-generation campaign on Facebook significantly increased leads while reducing cost-per-lead by 90% for a national automotive manufacturer.
It's also testing generative AI creative, AI-powered targeting recommendations and expanded personalization options for image-based ads. These are all moves right out of the walled garden playbook. Advertisers love an easy button, especially SMBs. But unlike its massive social networking peers, Nextdoor's pitch is about helping small businesses connect with the people who live, well, next door, the company's CRO, Michael Kiernan, told AdExchanger.