""Our collaboration with Triton Digital makes it easier for advertisers to evaluate and plan podcasts alongside, and with the same level of precision, comparability and confidence as other media channels, delivering a critical need," said Rich Tunkel, Managing Director, Nielsen Audio."
""Podcasting delivers a unique combination of scale, intimacy, and attention that few other channels can match," said John Rosso, CEO, Triton Digital. "Triton has built the industry's most complete podcast measurement offerings, with the scale, granularity, and utility the market increasingly demands.""
Nielsen has partnered with Triton Digital to integrate audience behavior metrics into its advertiser planning tool, Nielsen Media Impact. This collaboration utilizes Triton's Podcast Metrics Demos+ to provide comprehensive audience measurement across all podcasts in Triton's portfolio. The goal is to evaluate podcasts with the same precision as TV, radio, and digital channels. Nielsen will serve as the primary U.S. sales representative for Triton's podcast measurement, helping advertisers gain insights into listener behavior and manage ad strategies effectively.
Read at RAIN News
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