"Harrington and her team at First Team created their own, easy to read, buyer agency agreement, which she feels gives her firm an advantage over other local companies who rely on the CAR forms."
"When you are competing with other agents that are trying to get agreements signed, is the consumer going to sign that one that is [five pages long] or are you going to sign the one that says, 'This is all I do to represent you'?"
"Lickstein has successfully enforced these contracts when they are breached. Historically, we've had listing agreements, which are contractual obligations between a seller and the brokerage."
"Now the shoe is on the other foot and we have the ability to tie the buyer in, Lickstein said, I know that sounds negative, but you are setting the same expectation as you are on the listing side."
Harrington views the NAR commission lawsuit as a catalyst for positive change in real estate practices. She developed a simplified buyer broker agreement that enhances marketing efforts and provides clarity for clients. This new agreement is designed to be more appealing than traditional forms, making it easier for clients to sign. In contrast, Lickstein enforces buyer agency agreements and emphasizes the importance of setting clear expectations, similar to listing agreements. Both approaches reflect evolving strategies in the real estate industry post-lawsuit.
Read at www.housingwire.com
Unable to calculate read time
Collection
[
|
...
]