"When James Watt talks about advertising, he sounds less like the founder of billion dollar beer brand BrewDog and more like a man ready to take on a trillion-dollar industry. "Advertising hasn't really evolved in a century," he says. "It's still this one-to-many model, brands spending huge amounts of money to get exposure and hoping something sticks. But we see between 4,000 and 10,000 ads a day now. The more we see, the less impact they have.""
"Social Tip's model is disarmingly simple. When a user buys from one of the platform's 350 partner brands - including Unilever, HelloFresh, MyProtein, and Marks & Spencer - they can share a post about the product on TikTok or Instagram. Social Tip's algorithm analyzes reach, engagement and content quality, then pays users an average of £5.60 ($7.50) per post directly into their account."
Social Tip launched to reshape advertising by turning everyday customers into paid brand advocates rather than relying on traditional one-to-many ads. The platform partners with roughly 350 brands across sectors, enabling buyers to share posts on TikTok or Instagram after purchase. An algorithm evaluates reach, engagement and content quality, then issues an average payment of £5.60 ($7.50) per qualifying post directly to users. The model aims to leverage peer-to-peer influence to counter ad fatigue and declining impact from the sheer volume of advertising exposure.
Read at Forbes
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