#social-media-advertising

#social-media-advertising

Lydia* first started thinking about weight-loss drugs during pregnancy. Everyone was talking about them and the advertisements were everywhere, she says, as her baby son naps upstairs. I remember thinking: That's how I'll lose weight for my wedding next year.' When Lydia explains that most of her life before pregnancy was spent in a welter of yo-yo dieting and body dissatisfaction, I say to her that I think most of us can relate.

Meta is the largest social media company in the world, boasting close to 4 billion monthly active users worldwide. The firm's "Family of Apps," its core business, consists of Facebook, Instagram, Messenger, and WhatsApp. End users can leverage these applications for a variety of different purposes, from keeping in touch with friends to following celebrities and running digital businesses for free.

Trade shows and print ads brought in a trickle of interest, but most of those leads were unqualified. Follow-ups were slow, spreadsheets were messy, and opportunities were slipping away. But what if, within 90 days, that brand was able to sign franchise agreements in three new states without a single in-person meeting? By combining targeted social media lead generation with an automated CRM system, that outcome could be possible. Why? Scattered efforts would turn into a predictable, scalable growth engine.

The social media advertising market is currently valued at about $234 billion, according to Statista, and growing. Reddit is benefiting from this tailwind, but what makes the stock a particularly compelling growth stock to buy is the company's data from user discussions, which is valuable for AI model makers. The stock is up more than 40% year to date, putting it on course to rise substantially over the next five years from continued growth of the platform.

One pinned post features a highly produced video that starts with a family walking in a field and urges viewers to defend their homeland. Another displays an image of a younger and older man in military garb, designed to look like a first world war-era army recruitment poster. Under it, in big bold capital letters: NO AGE CAP JOIN ICE NOW. The caption: We're taking father/son bonding to a whole new level.

Mango's revenue from social media ads has quadrupled since implementing Smartly, an AI-driven performance marketing tool, which allows for quick toggle of different versions of ad creatives.

The ASA stated that it sought advice from the Medicines and Healthcare products Regulatory Agency, which expressed concern that consumers were likely to be led to request a prescription weight-loss medication.

"We get banned on social media advertising all the time," said Priyanka Jain, cofounder and CEO of Evvy, a women's health company, highlighting the challenges they face in promoting products.