"Although social media platforms may claim that they can self-regulate their practices to reduce the harms to young people, they have yet to do so, and our study suggests they have overwhelming financial incentives to continue to delay taking meaningful steps to protect children," said Bryn Austin, an author of the study and professor in the social and behavioral sciences department.
Researchers estimated the number of users under 18 years old and subsequent advertising revenue from Facebook, Instagram, Snapchat, TikTok, X (formerly Twitter) and YouTube from public survey and market research data. They noted social media platforms' reluctance to share data with researchers and journalists has been "well-documented."
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