TikTok launches 3.99 subscription for no ads in UK

"TikTok said it will gradually notify UK users about its own version, TikTok Ad-Free, in pop-up notifications over the next few months. “Advertising on our platform is already helping thousands of British businesses reach new customers, increase sales and create jobs, while our new ad-free option gives people greater control over their experience,” said Kris Boger, TikTok's UK managing director. “Together, this ensures we continue to deliver real economic impact while giving our community the flexibility to engage with TikTok in the way that suits them.”"

"Those who opt to subscribe to TikTok Ad-Free for £3.99 a month will no longer see ads delivered by the company across the app, such as within its For You feed. However, they will still see content posted by creators paid or sponsored to advertise particular products or services - often signposted with “#ad”. Those who do not subscribe and opt to use TikTok for free will see personalised ads."

"TikTok also says users can control how some data is used for advertising within the app's settings. But where UK users can currently opt out of receiving ads targeted to them while using the app for free, they will no longer be able to do so under its changes."

TikTok began testing ad-free monthly subscriptions in some global markets in 2023 and is now rolling out TikTok Ad-Free to UK users via pop-up notifications over the next few months. The subscription costs £3.99 per month and removes ads delivered by TikTok across the app, including ads within the For You feed. Subscribers will still see content posted by creators that is paid or sponsored to promote products or services, typically marked with “#ad.” Users who do not subscribe will continue to see personalised ads. TikTok also states that users can control how some data is used for advertising in app settings, but UK users will lose the ability to opt out of receiving targeted ads while using the app for free.

Read at BBC News