The controversial Apple ad for the latest iPad model, titled "Crush!", depicts creative objects being crushed by a hydraulic press, replaced by a new iPad. Criticized for undermining artists and creativity.
"This new ad by Apple perfectly depicts what Big Tech has sadly come to stand for: crushing human creativity in the name of technological innovation and selling it to us as progress."
"The iPad does not replace the tools of pen and paper," Krista Ball, an Apple shareholder, expressed displeasure, highlighting the ad's contradiction to Apple's supposed commitment to art.
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