Alphabet's $2 trillion valuation is supported by strong earnings, introducing dividends and a massive buyback. However, Google's dominance faces mounting threats from government, competitors, and internal factors.
A significant antitrust case focuses on a $20 billion deal with Apple, exploring Google's hold over search. Despite achieving dominance, Google now faces challenges in maintaining its position.
Google's strategic positioning as the default on Android and iOS has cemented its search dominance. However, ongoing payments for this privilege reflect the necessity of continuous investment in maintaining this key position.
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