"UX Strategy isn't a goal; it's a journey towards that goal. A journey connecting where UX is today with a desired future state of UX. And as such, it guides our actions and decisions, things we do and don't do. And its goal is very simple: to maximize our chances of success while considering risks, bottlenecks and anything that might endanger the project."
"When we speak about strategy, we often speak about planning and goals - but they are actually quite different. While strategy answers "what" we're doing and "why", planning is about "how" and "when" we'll get it done. And the goal is merely a desired outcome of that entire journey. Goals establish a desired future outcome, That outcome typically represents a problem to solve, Strategy shows a high-level solution for that problem, Plan is a detailed set of low-level steps for getting the solution done."
UX strategy is a journey that connects the current state of UX with a desired future state and guides concrete decisions about what to do and what not to do. Strategy provides high-level solutions to problems while explicitly accounting for risks, bottlenecks, and factors that could endanger a project. Goals set desired outcomes, strategy defines what and why, and plans translate strategy into how and when. Strong UX strategy requires conscious trade-offs and alignment with product and business strategy to deliver user value and meet company objectives.
Read at Smashing Magazine
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