"Personalization is a form of storytelling. This means that any product solution that is crafted, and that weaves itself around user journeys, has to contemplate how a user adopts it, leverages it, and makes that solution part of a vernacular that is very much his/her own. This also means, that personalization has to go beyond the aspect of having a string of text on a dashboard that welcomes a certain user to part of the UI."
"This also means that if you bring a user to a certain ecosystem, and ask for that same user to provide a considerable amount of information about himself/herself, there has to be something about that experience that goes beyond sending polished newsletters on certain topics for those users. The tradeoff between what you ask from the user, and what the user gets from utilization has to be substantial."
AI enables large-scale understanding of users, new interfaces, optimized permutations, opportunity identification, and prediction and personalization of features. Personalization functions as storytelling that integrates product solutions into individual user journeys and vernaculars. Personalization must extend beyond superficial UI greetings and beyond collecting user data solely for marketing. The balance between what is requested from users and what users receive must be substantial and utilitarian. Product solutions should perform tasks and also latch onto specific user traits or behavioral typifications to provide meaningful, personalized experiences. Expectation levels have risen; simple data-for-sales exchanges are insufficient.
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