"“Notably, starting with this next title, Shift Up will transition to a first-party service model,” the studio said in its earnings call. “This will allow us to lead marketing strategies that fully reflect the distinctive identity of the Stellar Blade IP, and we expect to communicate the unique appeal of its universe to players more directly and effectively.”"
"“Building on the strong fandom and evergreen IP status established by the first Stellar Blade, we are formulating an optimal go-to-market strategy designed to maximize sales and reach a broad global audience from day one.”"
"“With three key tailwinds - high-quality self-publishing capabilities, a sales maximization strategy, and a proven IP fanbase - we are confident the next title will deliver meaningfully improved results compared to its predecessor.”"
Shift Up is developing Stellar Blade 2 and may reveal it this year. The studio plans to self-publish the next Stellar Blade and Unbound titles, transitioning to a first-party service model. This approach is intended to let Shift Up lead marketing strategies that reflect the Stellar Blade IP and communicate its universe’s appeal more directly. The plan aims to maximize sales and reach a broad global audience from day one, supported by self-publishing capabilities, a sales-focused go-to-market strategy, and an established fanbase. Because self-publishing often enables wider distribution, the sequel could launch simultaneously on PC, PS5, and Xbox Series S/X, unlike the 2024 PS5-exclusive release of the first game.
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