Color meanings can vary significantly across different cultural contexts, impacting product success. Example of disposable cameras: succeeded in Europe and the US, failed in Japan due to color preferences.
Cultural preferences for colors vary globally. In Europe and North America, blue is often favored, while in Spain it's red. Japan prefers white and black over bright colors like red or yellow.
Knowing the cultural associations of colors is key as they influence market acceptance. Products must align with the unique color preferences of target audiences for success.
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