"QR codes gained popularity in 2011 when American Department store Macy's and Best Buy started putting them into practice within their stores. However, there were ample problems with a great deal of end-user adoption."
"The commencement of the CoronaVirus pandemic has catalysed the usage of QR Codes, not just because of its versatility and ease of use but also because it is both safe and hygienic."
"Nowadays smartphones have built-in and native QR code scanning, helping most industry verticals to launch their businesses, owing to its popularity."
"With these new advancements for QR code scanning on mobile, marketers and brands are becoming more interested in the idea of running proximity marketing campaigns without 3rd party apps."
QR codes, initially adopted by retailers like Macy's and Best Buy in 2011, faced challenges such as slow internet and unoptimized websites. By 2019, smartphone usage surged to over 2.71 billion, and high-speed internet access was projected to reach 90% by 2020. The COVID-19 pandemic accelerated QR code adoption due to its safety and hygiene benefits. Modern smartphones now include native QR code scanning, enabling marketers to implement effective proximity marketing campaigns without third-party apps, enhancing customer engagement and shopping experiences.
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