These New Color E-Readers Are Proof Amazon's Kindle Is Falling Behind
Briefly

The color E Ink screen could display multiple shades of gray and thousands of colors, but Amazon chose to release the Kindle Fire with a poor LCD screen instead of exploring color E Ink technology in 2011.
Kobo's Libra Colour and Clara Colour are successful color e-readers that showcase Amazon's lack of excuse for not creating a color Kindle, offering features like color E Ink, note-taking abilities, and library book access through Overdrive.
Read at Inverse
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