#ad-effectiveness

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Digiday
1 week ago
Marketing

Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers' ROI obsession

TV and streaming ad sellers aim to prove business outcomes for ad effectiveness. [ more ]
Social Media Today
4 weeks ago
Marketing

X Adds Streamlined Ad Set-Up, Using AI-Based Targeting

X simplifies ad launching process with AI targeting for increased effectiveness and efficiency. [ more ]
AdExchanger
2 months ago
Online marketing

IAS Adds Another Shade Of Gray To The MFA Debate | AdExchanger

Anti-MFA solutions aim to identify and restrict MFA inventory by focusing on ad arbitrage networks.
Not all ad inventory with MFA-like characteristics is sold through arbitrage networks; expanding anti-MFA efforts to locate 'Ad Clutter' sites is essential. [ more ]
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