#ad-supported-streaming

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MacRumors
3 days ago
Tech industry

40 Million People Subscribe to Netflix's Ad-Supported Tier

Netflix introduced an ad-supported tier, attracting 40 million users, increasing revenue; upcoming in-house ad platform; crackdown on password sharing for growth. [ more ]
TheWrap
3 days ago
Tech industry

Netflix Ad Tier Reaches 40 Million Monthly Active Users Globally

Netflix's ad tier has grown to 40 million monthly users, with significant engagement and response rates, showcasing the streaming giant's advertising potential. [ more ]
Digiday
3 months ago
Marketing

PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape

Advertisers are facing the challenge of navigating a fragmented video landscape with the rise of ad-supported streaming platforms, the creator economy, CTV, and retail media.
PepsiCo Beverages is prioritizing consumer privacy and utilizing in-house data, including a combination of first-party and third-party data, to inform their brand and creative strategies. [ more ]
TechCrunch
3 months ago
Startup companies

Streaming media company Plex raises new funds as it nears profitability | TechCrunch

Plex has raised a new round of funding, which is larger than its previous round and will help fuel the company's push towards profitability.
The round is an inside round, including existing Series C investors, and the size of the round will be disclosed later through securities filings. [ more ]
Exchangewire
3 months ago
Marketing tech

Amazon Reveals Ad Sponsorship Models for Prime Video; Meta Updates Data Privacy to Comply with Digital Markets Act

Amazon reveals sponsorship models for its ad-supported streaming tier
Meta updates data privacy to comply with Digital Markets Act
Two-thirds of Brits don't trust government's ability to regulate AI [ more ]
Digiday
4 months ago
Privacy technologies

How children's privacy laws complicate connected TV tracking practices

Connected TV industry's use of IP addresses for tracking viewers raises concerns about children's privacy laws.
The introduction of Amazon Prime Video's ad-supported tier will intensify competition among premium streaming ad sellers during an uncertain budgetary period. [ more ]
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