AdExchanger
3 months agoAdLib Is Reintegrating With MediaMath (By Infillion This Time)
MediaMath's new owner, Infillion, has partnered with AdLib, a programmatic media buying platform, in a reintegration after MediaMath declared bankruptcy in June 2021.
Following the bankruptcy, AdLib had to quickly form new partnerships with other DSPs such as Xandr, Adform, Criteo, Google's DV360, Beeswax, Moloco, and Kayzen to diversify and ensure survival. [ more ]