Marketing tech

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fromTipRanks Financial
2 hours ago
Marketing tech

Kidoz to Showcase AI-Driven Ad Platform at Planet MicroCap After Record 2025 Results - TipRanks.com

Kidoz reported rising fiscal 2025 revenue and net income while building an AI-first, privacy-first contextual advertising model using its Kite IQ engine.
Marketing tech
fromForbes
1 hour ago

InMobi's MobileAction Deal Boosts Agentic Commerce And Global Advertising

Glance powers InMobi Ad Experiences with agentic commerce and differentiated data, while MobileAction expands iOS reach and developer support through AI-driven visibility tools.
#e-commerce-advertising
Marketing tech
fromDigiday
18 hours ago

OpenAI makes it easier to run shopping ads in ChatGPT

Retailers can generate ChatGPT sponsored ads automatically from product catalog feeds using automation and filters, avoiding manual product-by-product campaign building.
Marketing tech
fromModern Retail
18 hours ago

OpenAI makes it easier to run shopping ads in ChatGPT

Retailers can automate ChatGPT ad creation from product catalogs, generating sponsored ads without building campaigns product by product.
Marketing tech
fromModern Retail
18 hours ago

OpenAI makes it easier to run shopping ads in ChatGPT

Retailers can automate ChatGPT ad creation from product catalogs, enabling scalable sponsored ads without manual campaign building.
Marketing tech
fromDigiday
18 hours ago

OpenAI makes it easier to run shopping ads in ChatGPT

Retailers can generate ChatGPT sponsored ads automatically from product catalog feeds using automation and filters, avoiding manual product-by-product campaign building.
Marketing tech
fromModern Retail
18 hours ago

OpenAI makes it easier to run shopping ads in ChatGPT

Retailers can automate ChatGPT ad creation from product catalogs, generating sponsored ads without building campaigns product by product.
Marketing tech
fromModern Retail
18 hours ago

OpenAI makes it easier to run shopping ads in ChatGPT

Retailers can automate ChatGPT ad creation from product catalogs, enabling scalable sponsored ads without manual campaign building.
#generative-ai
Marketing tech
fromThe Conversation
8 hours ago

Is your AI chatbot manipulating you? Subtly reshaping your opinions?

Generative AI enables invisible, personalized persuasion using intimate personal data, making targeted manipulation more effective and harder to audit or escape.
Marketing tech
fromMarketing Dive
1 day ago

OpenAI solidifies ad platform ambitions with ChatGPT Ads Manager

ChatGPT’s U.S. ads pilot adds a beta self-serve Ads Manager with budgeting, campaign controls, performance reporting, and cost-per-click bidding while expanding to multiple countries.
Marketing tech
fromThe Conversation
8 hours ago

Is your AI chatbot manipulating you? Subtly reshaping your opinions?

Generative AI enables invisible, personalized persuasion using intimate personal data, making targeted manipulation more effective and harder to audit or escape.
Marketing tech
fromMarketing Dive
1 day ago

OpenAI solidifies ad platform ambitions with ChatGPT Ads Manager

ChatGPT’s U.S. ads pilot adds a beta self-serve Ads Manager with budgeting, campaign controls, performance reporting, and cost-per-click bidding while expanding to multiple countries.
Marketing tech
fromDigiday
18 hours ago

Why Duluth trusts AI agents with bidding, but not brand storytelling

AI agents handle bidding and creative iteration while humans retain control over brand voice, humor, and ethos.
Marketing tech
fromAdExchanger
17 hours ago

Are Ad Networks Cool Again?; Oil Costs Are Seeping Into Grocery Aisles | AdExchanger

Agentic media buying may reduce intermediaries and connect buyers to publisher ad servers, but it may also add inefficiencies and complexity.
#ctv-advertising
Marketing tech
fromExchangewire
9 hours ago

Cocie AI Launches CTV Autopilot, The First Agentic Contextual Intelligence Platform Built for Programmatic CTV

Cocie CTV Autopilot converts a single buyer brief into a live, show-level targeted CTV campaign in minutes using contextual intelligence without personal data.
Marketing tech
fromAdExchanger
5 days ago

MNTN Wants Its AI Video Ad Generator To Stand Apart From Its CTV Platform | AdExchanger

QuickFrame AI 3.0 enables multi-scene narrative generation and reusable assets, supporting MNTN’s shift toward an AI subscription product while CTV revenue and clients keep growing.
Marketing tech
fromExchangewire
9 hours ago

Cocie AI Launches CTV Autopilot, The First Agentic Contextual Intelligence Platform Built for Programmatic CTV

Cocie CTV Autopilot converts a single buyer brief into a live, show-level targeted CTV campaign in minutes using contextual intelligence without personal data.
Marketing tech
fromAdExchanger
5 days ago

MNTN Wants Its AI Video Ad Generator To Stand Apart From Its CTV Platform | AdExchanger

QuickFrame AI 3.0 enables multi-scene narrative generation and reusable assets, supporting MNTN’s shift toward an AI subscription product while CTV revenue and clients keep growing.
#upfront-advertising
Marketing tech
fromDigiday
18 hours ago

Amazon positions live sports portfolio as leverage to pry open upfront dollars

Amazon is using upfront negotiations to expand live sports and ad tech reach, competing at broadcast level with targeting data to drive measurable conversions.
Marketing tech
fromAdExchanger
4 days ago

Roku Delivers Upfront Dinners With A Side Of Full-Funnel | AdExchanger

Client dinners replace formal upfront presentations to enable in-room dialogue, supporting full-funnel solutions and performance-focused outcomes amid media fragmentation.
Marketing tech
fromDigiday
18 hours ago

Amazon positions live sports portfolio as leverage to pry open upfront dollars

Amazon is using upfront negotiations to expand live sports and ad tech reach, competing at broadcast level with targeting data to drive measurable conversions.
Marketing tech
fromAdExchanger
4 days ago

Roku Delivers Upfront Dinners With A Side Of Full-Funnel | AdExchanger

Client dinners replace formal upfront presentations to enable in-room dialogue, supporting full-funnel solutions and performance-focused outcomes amid media fragmentation.
Marketing tech
fromExchangewire
14 hours ago

Digest: Alibaba Pushes 'Chat-to-Buy' With Qwen AI; Amazon Data Coming to Netflix Inventory Next Week; Instagram Eyes Long-Form CTV Push

Alibaba integrates Qwen into Taobao and Tmall to enable chat-to-buy shopping via text or voice, including recommendations, delivery tracking, and try-ons.
Marketing tech
fromMarTech
9 hours ago

Last-click attribution rewards the wrong work in an AI-first world | MarTech

Last-click attribution assigns all conversion value to the final touchpoint, distorting decisions by rewarding demand-capture tactics and under-crediting demand creation.
#in-game-advertising
Marketing tech
fromThedrum
21 hours ago

Ad platforms AdColony, Anzu.io bring blended in-game ads across APAC

Anzu provides non-disruptive, viewable in-game advertising with full monetization control and measurement standards, partnering with AdColony to expand Asia Pacific video and display solutions.
Marketing tech
fromThedrum
2 days ago

Adverty and InMobi launch in-game advertising for global brands and agencies

In-game ads launched on InMobi Exchange via Adverty technology, enabling global brands and agencies to reach engaged mobile gamers with brand-safe, immersive placements.
Marketing tech
fromThedrum
21 hours ago

Ad platforms AdColony, Anzu.io bring blended in-game ads across APAC

Anzu provides non-disruptive, viewable in-game advertising with full monetization control and measurement standards, partnering with AdColony to expand Asia Pacific video and display solutions.
Marketing tech
fromThedrum
2 days ago

Adverty and InMobi launch in-game advertising for global brands and agencies

In-game ads launched on InMobi Exchange via Adverty technology, enabling global brands and agencies to reach engaged mobile gamers with brand-safe, immersive placements.
#programmatic-advertising
Marketing tech
fromExchangewire
13 hours ago

SuiteDSP Launches AI-Powered Omnichannel Media Buying with SPO Infrastructure

SuiteDSP launches a transparent, SPO-driven omnichannel DSP to simplify programmatic buying and improve visibility, efficiency, and supply quality across channels.
Marketing tech
fromExchangewire
9 hours ago

Global Ad Tech Player GumGum Expands into France with its Innovative Mindset Graph Technology

GumGum is opening a Paris office to expand in France using its AI-powered Mindset Graph for real-time, high-performance ad targeting.
Marketing tech
fromDigiday
1 day ago

The case for and against agentic media buying

Agentic media buying could reduce ad-tech intermediaries but may also increase opacity and fragmentation if used outside open-market scale.
Marketing tech
fromDigiday
1 day ago

'Google doesn't care that it's terrible': Brand, agency execs air frustrations with The Trade Desk, Google's Performance Max, Meta's Advantage+

AI-powered ad platforms and DSPs remain opaque, driving brand and agency frustration and prompting shifts in ad spending and vendor relationships.
Marketing tech
fromHoodline
1 day ago

MrBeast Courts Advertisers at Manhattan Breakfast

Beast Industries is pitching brands and agencies to convert creator audiences into programmatic-style ad buys during TV upfronts week.
Marketing tech
fromAdExchanger
4 days ago

The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality | AdExchanger

The Trade Desk reported Q1 2026 revenue growth but warned of macro headwinds, while projecting open-internet advertising will capture advertisers’ first dollars.
Marketing tech
fromExchangewire
13 hours ago

SuiteDSP Launches AI-Powered Omnichannel Media Buying with SPO Infrastructure

SuiteDSP launches a transparent, SPO-driven omnichannel DSP to simplify programmatic buying and improve visibility, efficiency, and supply quality across channels.
Marketing tech
fromExchangewire
9 hours ago

Global Ad Tech Player GumGum Expands into France with its Innovative Mindset Graph Technology

GumGum is opening a Paris office to expand in France using its AI-powered Mindset Graph for real-time, high-performance ad targeting.
Marketing tech
fromDigiday
1 day ago

The case for and against agentic media buying

Agentic media buying could reduce ad-tech intermediaries but may also increase opacity and fragmentation if used outside open-market scale.
Marketing tech
fromDigiday
1 day ago

'Google doesn't care that it's terrible': Brand, agency execs air frustrations with The Trade Desk, Google's Performance Max, Meta's Advantage+

AI-powered ad platforms and DSPs remain opaque, driving brand and agency frustration and prompting shifts in ad spending and vendor relationships.
Marketing tech
fromHoodline
1 day ago

MrBeast Courts Advertisers at Manhattan Breakfast

Beast Industries is pitching brands and agencies to convert creator audiences into programmatic-style ad buys during TV upfronts week.
Marketing tech
fromAdExchanger
4 days ago

The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality | AdExchanger

The Trade Desk reported Q1 2026 revenue growth but warned of macro headwinds, while projecting open-internet advertising will capture advertisers’ first dollars.
Marketing tech
fromSocial Media Explorer
9 hours ago

How to Structure Google Drive for Effective Authority Stacking - Social Media Explorer

Structured Google-owned assets are interconnected to reinforce topical relevance and brand consistency for long-term online authority.
#digital-advertising
Marketing tech
fromAdExchanger
5 hours ago

Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech | AdExchanger

DSP revenue grew 18% to $50.3 million in Q1 2026 while net loss narrowed to $2.2 million, amid claims about walled gardens’ transparency and advertiser churn.
Marketing tech
fromThe Motley Fool
3 days ago

Is The Trade Desk Stock Finally a Buy? Or Is Its Slide Justified? | The Motley Fool

The Trade Desk’s stock fell after results showed slowing revenue growth and margin compression, with macro pressures cited, leading to a decision to stay sidelined.
Marketing tech
fromMarketing Dive
4 days ago

Where Trade Desk sees advertising opportunity following bruising Q1

Q1 revenue rose 12% to $689 million, but growth slowed as advertisers pulled back amid macro uncertainty and cautious Q2 guidance drove share declines.
Marketing tech
fromAdExchanger
5 hours ago

Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech | AdExchanger

DSP revenue grew 18% to $50.3 million in Q1 2026 while net loss narrowed to $2.2 million, amid claims about walled gardens’ transparency and advertiser churn.
Marketing tech
fromThe Motley Fool
3 days ago

Is The Trade Desk Stock Finally a Buy? Or Is Its Slide Justified? | The Motley Fool

The Trade Desk’s stock fell after results showed slowing revenue growth and margin compression, with macro pressures cited, leading to a decision to stay sidelined.
Marketing tech
fromMarketing Dive
4 days ago

Where Trade Desk sees advertising opportunity following bruising Q1

Q1 revenue rose 12% to $689 million, but growth slowed as advertisers pulled back amid macro uncertainty and cautious Q2 guidance drove share declines.
Marketing tech
from24/7 Wall St.
7 hours ago

'Ad-Supported Business Isn't the Path to Success': Why One Analyst Says Spotify Should Lean on Pricing Power Instead

Premium growth and pricing gains are strengthening margins, while ad-supported revenue remains weak and substitution limits pricing power.
Marketing tech
fromExchangewire
13 hours ago

Screencore Expands Its Global Programmatic Infrastructure with the Launch of SuiteDSP

Screencore launches SuiteDSP, an omnichannel DSP for CTV, video, native, display, and mobile, expanding transparent, privacy-first programmatic advertising infrastructure globally.
Marketing tech
fromThe Drum
17 hours ago

Future trends in retail media: what's on the horizon?

Rokt advances retail media by focusing on the transaction moment and using AI and machine learning to deliver relevant customer experiences.
Marketing tech
fromModern Retail
18 hours ago

Why Target killed its creator program, launched 2 new ones

Target replaced its commission-based creator storefront program with Club Target and Target Ambassadors to support different creator types and shopping behaviors.
#google-merchant-center
Marketing tech
fromSearch Engine Roundtable
11 hours ago

Google Merchant Center For Agencies Goes Global

Google Merchant Center for Agencies provides a global, centralized dashboard to manage multiple GMC accounts, improve merchant health, and optimize product data and ads opportunities.
Marketing tech
fromSearch Engine Roundtable
11 hours ago

Google Merchant Center For Agencies Goes Global

Google Merchant Center for Agencies provides a global, centralized dashboard to manage multiple GMC accounts, improve merchant health, and optimize product data and ads opportunities.
fromwww.housingwire.com
9 hours ago

MeridianLink expands AI offerings as volume, customer growth accelerate

MeridianLink is positioned to be a leading AI lending platform for community financial institutions, said Larry Katz, president and CEO of MeridianLink. AI is transforming our mission-critical lending platform into one that delivers faster loan decisions, higher conversion rates and a more seamless borrower experience. Katz said the company is embedding AI directly into existing workflows while allowing customers to adopt the technology at their own pace.
Marketing tech
Marketing tech
fromExchangewire
8 hours ago

Channel 4 Shows How Real-World Measurement Unlocks the True Impact of OOH

OOH campaigns can drive measurable brand lift when measured using real-world exposure data rather than traditional metrics like OTS and recall.
#adtech
Marketing tech
fromThedrum
22 hours ago

Ogury names Samir Chabab as Vice President of Marketing

Ogury provides privacy-grounded personified advertising by targeting personas, using exclusive AI-refined survey and data to deliver scalable, high-quality audiences.
Marketing tech
fromThedrum
1 day ago

Ogury appoints seasoned industry professional Simon Porter as Global Head of Trading and Agency Partnerships

Ogury appoints Simon Porter as Global Head of Trading and Agency Partnerships to strengthen relationships with major international media agencies.
Marketing tech
fromThedrum
22 hours ago

Ogury names Samir Chabab as Vice President of Marketing

Ogury provides privacy-grounded personified advertising by targeting personas, using exclusive AI-refined survey and data to deliver scalable, high-quality audiences.
Marketing tech
fromThedrum
1 day ago

Ogury appoints seasoned industry professional Simon Porter as Global Head of Trading and Agency Partnerships

Ogury appoints Simon Porter as Global Head of Trading and Agency Partnerships to strengthen relationships with major international media agencies.
#google-ads
Marketing tech
fromPractical Ecommerce
1 week ago

Google Ads Gets 3 AI Max Updates

Google will add AI Max for Shopping, AI Brief, and Search text disclaimers, using AI with guardrails to customize ads and incorporate advertiser preferences.
fromThedrum
1 day ago
Marketing tech

Click Consult retains Google Premier Partner status for 8th consecutive year

Marketing tech
fromSearch Engine Roundtable
4 days ago

Google Ads Journey-Aware Bidding, Expands Smart Bidding Exploration & Budget Pacing

Journey-aware bidding, Smart Bidding Exploration expansion, and demand-led budget pacing improve Google Ads optimization across Search, Shopping, and Performance Max.
Marketing tech
fromPractical Ecommerce
1 week ago

Google Ads Gets 3 AI Max Updates

Google will add AI Max for Shopping, AI Brief, and Search text disclaimers, using AI with guardrails to customize ads and incorporate advertiser preferences.
Marketing tech
fromThedrum
1 day ago

Click Consult retains Google Premier Partner status for 8th consecutive year

Consistent Premier Partner status reflects ongoing alignment with Google’s evolving Ads direction and supports client growth through trained expertise and best-practice execution.
Marketing tech
fromSearch Engine Roundtable
4 days ago

Google Ads Journey-Aware Bidding, Expands Smart Bidding Exploration & Budget Pacing

Journey-aware bidding, Smart Bidding Exploration expansion, and demand-led budget pacing improve Google Ads optimization across Search, Shopping, and Performance Max.
Marketing tech
fromMumbrella
23 hours ago

Orange Line bags Ashley & Martin digital account

Orange Line appointed to lead Ashley & Martin’s SEO, outreach, and AI visibility program across Australia and New Zealand.
#search-engines
#ai-search
Marketing tech
fromForbes
1 day ago

AI Doesn't Rank Your Brand. It Decides Whether You're In The Room

AI search compresses B2B buying journeys, making brand inclusion in AI consideration sets more important than rankings.
Marketing tech
fromModern Retail
1 day ago

Modern Retail+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

AI-generated search results increasingly provide direct answers, reducing site referral traffic and causing upper- and lower-funnel search declines for brands.
Marketing tech
fromForbes
1 day ago

AI Doesn't Rank Your Brand. It Decides Whether You're In The Room

AI search compresses B2B buying journeys, making brand inclusion in AI consideration sets more important than rankings.
Marketing tech
fromModern Retail
1 day ago

Modern Retail+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

AI-generated search results increasingly provide direct answers, reducing site referral traffic and causing upper- and lower-funnel search declines for brands.
Marketing tech
fromFast Company
1 day ago

Consumers use AI to shop, but trust is a sticking point

AI shopping adoption is rising, but trust barriers around data use, payments, and scams require brands to be consistent and specific across all surfaces.
Marketing tech
fromDigiday
1 day ago

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

AI-generated search features are reducing site referral traffic through zero-click search, cutting upper- and lower-funnel search traffic for many brands.
Marketing tech
fromDigiday
1 day ago

Marketers strain to juggle media budgets, AI and high expectations from CEOs

Marketing budgets remain nearly flat while AI investment grows within marketing spend, with brands using generative AI for customer support, creative production, and media planning.
Marketing tech
fromForbes
1 day ago

Your Law Firm's Reputation Is Now A Ranking Factor And Most Businesses Aren't Ready

Entity verification now drives AI recommendations by checking whether a business’s claims match third-party sources, making reputation measurable and optimizable.
Marketing tech
fromForbes
1 day ago

Why AI Sends Us Better Leads Than Search Ever Did

AI-driven referrals prequalify prospects, shifting discovery from basic credibility to fit, scope, priorities, and chemistry.
Marketing tech
fromAdExchanger
1 day ago

Penske Media Illuminates Dark Traffic To Find New Revenue | AdExchanger

Dark traffic from VPNs, ad blockers, and stripped referrals reduces visibility into audience and monetization potential, pushing publishers to improve measurement and rely on direct relationships.
#amazon-ads
Marketing tech
fromAdExchanger
1 day ago

Amazon's Interactive CTV Ad Suits Now Includes Creative Optimization | AdExchanger

Dynamic TV Creative customizes TV ad interactive elements using Amazon shopping signals to match viewers’ purchase journey while reducing ad fatigue.
Marketing tech
fromDigiday
4 days ago

'There's a big shift': Amazon is turning the upfront into a pitch for its ad tech, not just primetime

Upfront commitments now integrate Amazon premium content with its ad tech, enabling multi-year enterprise-style DSP adoption through unified buying systems.
Marketing tech
fromAdExchanger
1 day ago

Amazon's Interactive CTV Ad Suits Now Includes Creative Optimization | AdExchanger

Dynamic TV Creative customizes TV ad interactive elements using Amazon shopping signals to match viewers’ purchase journey while reducing ad fatigue.
Marketing tech
fromDigiday
4 days ago

'There's a big shift': Amazon is turning the upfront into a pitch for its ad tech, not just primetime

Upfront commitments now integrate Amazon premium content with its ad tech, enabling multi-year enterprise-style DSP adoption through unified buying systems.
Marketing tech
fromAdExchanger
1 day ago

The Memeification Of Marketing; Yahoo's $1.6 Billion Cash Infusion | AdExchanger

Brands must adapt quickly to meme cycles that have shortened dramatically, while corporate financing pressures and AI-driven media disruption affect major advertisers and platforms.
Marketing tech
fromSkift
1 day ago

AI Is Rewriting the Rules for Travel Distribution

AI-powered tools are moving travel planning earlier, shaping consideration sets before booking engines and distribution channels.
Marketing tech
fromVariety
1 day ago

Amazon Squares Off Against Advertisers' Biggest Challenge: Streaming Commercials That Run Over and Over

Amazon will reduce ad fatigue by enabling dynamic TV creative that automatically generates creative variants and interactive elements based on viewer context.
Marketing tech
fromMarTech
1 day ago

Winning the next era of local visibility: How AI is changing local search | MarTech

AI systems increasingly determine local business discovery, so complete, accurate business data and optimized visibility across Search, Maps, and Gemini improve being surfaced.
Marketing tech
fromwww.morningstar.com
1 day ago

Wikipedia and Reddit Now Drive Over 25% of ChatGPT Citations in the U.S., New 5W Research Finds WSJ, NYT, and Bloomberg Do Not Appear in the Top 20

AI engines cite Wikipedia and Reddit most, while major business outlets are absent; platform presence and depth outperform traditional PR tier rankings.
Marketing tech
fromFast Company
1 day ago

A big shift in measuring marketing impact

Marketing teams face a visibility gap: leaders demand revenue accountability, but measurement confidence drops sharply beyond top-of-funnel metrics.
Marketing tech
fromExchangewire
1 day ago

Digest: ChatGPT Ads Expand to New Markets Including UK; Meta Sues Ofcom Over Safety Act Fines; Apple Pays $250m Over Siri AI Claims

OpenAI plans to test ChatGPT ads in multiple new countries while Meta challenges Ofcom safety fines and Apple agrees to pay $250m over Siri AI misrepresentation.
Marketing tech
fromExchangewire
1 day ago

Mobupps Unveils ECHO AI - A Self-Learning Mechanism

ECHO AI is a self-learning ad tech system that uses live campaign data to optimize channels, audiences, and creatives for lower acquisition costs and higher lifetime value.
Marketing tech
fromwww.businessinsider.com
1 day ago

2 solo business owners share the AI workflows they use to write better emails and save hours of manual work

AI helps solo entrepreneurs save time and generate marketing ideas, enabling faster experimentation and improved click-through rates.
Marketing tech
fromAdExchanger
1 day ago

NBCUniversal Peacocked Its Ad Performance Prowess On its Upfront Stage | AdExchanger

NBCU is rolling out a Performance Insights Hub and related tools to deliver outcomes-based measurement and closed-loop attribution using partner data.
Marketing tech
fromThe Motley Fool
1 day ago

Direct Digital (DRCT) Q1 2026 Earnings Transcript | The Motley Fool

Revenue fell to $6.7 million, but losses improved as operating expenses decreased and a new unified programmatic platform launched.
Marketing tech
fromB&T
1 day ago

Cairns Crocodiles 2026: Why Marketing Is Moving Beyond AI Hype

Artificial intelligence is embedded across media and marketing, and marketers must demand transparency, interoperability, and clear human roles to achieve business outcomes.
Marketing tech
fromTechRepublic
1 day ago

TikTok Launches 3.99 Ad-Free Plan for UK Users

TikTok offers UK adults a £3.99 monthly ad-free subscription while keeping a free ad-supported feed with personalized ads and controls.
Marketing tech
fromMarTech
1 day ago

Your team has already voted on your martech stack | MarTech

Teams may deliberately avoid sanctioned martech tools, using unsanctioned alternatives that leadership doesn’t track or know exist.
Marketing tech
fromThe Motley Fool
1 day ago

Townsquare (TSQ) Q1 2026 Earnings Transcript | The Motley Fool

Digital revenue reached an all-time high, driving most segment profit as programmatic advertising and media partnerships expanded while other ad categories declined.
Marketing tech
fromDigiday
1 day ago

Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu - is it enough?

Dentsu retained Heineken’s global media after a CEO transition, but lost Microsoft to Publicis, making the next year crucial for rebuilding client perception and growth.
Marketing tech
fromwww.housingwire.com
1 day ago

PropLogix releases sales outreach tool for title companies

PropOptix uses real-time listing activity and market signals to trigger personalized, targeted outreach to real estate agents for title sales teams.
Marketing tech
fromThe Motley Fool
1 day ago

Webtoon (WBTN) Q1 2026 Earnings Transcript | The Motley Fool

Revenue fell slightly year over year, while gross margin and adjusted EBITDA improved, narrowing net loss and lifting adjusted EPS.
Marketing tech
fromPetaPixel
1 day ago

Bagel Shop Removes AI-Generated Images After Customer Backlash

Myer's Bagels used AI-generated images in promotional posts, faced customer backlash, apologized, and removed the images after criticism.
fromDeadline
1 day ago

Targeted New Ad Campaign Frames Upfronts In New York As "Week-Long Metaphor For DirecTV"

Through a combination of outdoor placements, promotional teams on the streets and airline seatbacks, the distributor's advertising unit is plugging the company's multi-channel packages. (Watch a 30-second ad above.) The new campaign kicked off Sunday on flights to New York. Along with out-of-home presence on flights and screens around the city, it spans experiential activations, digital video, and ads across trade publications and social media.
Marketing tech
fromwww.housingwire.com
1 day ago

Bright MLS launches Bright Promote ad tool in listing platform

Bright MLS has launched Bright Promote, an in-platform advertising tool that lets real estate agents create and run digital and mail marketing campaigns directly from Bright Listing Management as soon as a listing goes live, the company announced Monday.
Marketing tech
Marketing tech
fromB&T
1 day ago

Optus Partners With BRX For 'Smart Cookie' Campaign

Optus and BRX launched a Samsung Galaxy S26 campaign using a “Smart Cookie” to frame upgrades as smart, confident choices with AI features and network value.
Marketing tech
fromThe Berkshire Eagle
2 days ago

[Yeahmobi Insight] One in Six People Now Uses AI: A Turning Point for Global Advertising Strategies

Personal AI usage reached 16.3%, driving advertisers to shift messaging toward measurable productivity outcomes in mature markets and immediate practical value in emerging markets.
#meta-platforms
Marketing tech
fromThe Motley Fool
2 days ago

Is Meta Stock a Buy? | The Motley Fool

Meta shows strong ad-driven revenue growth and high operating margins while trading at a low forward earnings multiple despite heavy losses in Reality Labs.
Marketing tech
fromThe Motley Fool
4 days ago

Why Are Some Investors Excited About Meta Platforms After Its Q1 Earnings? | The Motley Fool

Meta’s 33% revenue growth reflects AI-driven improvements in ad performance and engagement, enabling value extraction from existing users rather than relying on user growth.
Marketing tech
fromThe Motley Fool
2 days ago

Is Meta Stock a Buy? | The Motley Fool

Meta shows strong ad-driven revenue growth and high operating margins while trading at a low forward earnings multiple despite heavy losses in Reality Labs.
Marketing tech
fromThe Motley Fool
4 days ago

Why Are Some Investors Excited About Meta Platforms After Its Q1 Earnings? | The Motley Fool

Meta’s 33% revenue growth reflects AI-driven improvements in ad performance and engagement, enabling value extraction from existing users rather than relying on user growth.
Marketing tech
fromTheStreet
4 days ago

Morgan Stanley spills beans on what's next for AppLovin stock

AppLovin’s accelerating e-commerce advertising growth and improved ad performance indicate a multi-year upside scenario above current targets.
Marketing tech
fromRAIN News
4 days ago

Fading digital Boom leads to battle for market share (Borrell Research)

Local digital advertising growth has slowed significantly, shifting focus to battles for market share.
Marketing tech
fromForbes
4 days ago

Your Brand Is No Longer What You Say-It's What The Machine Can Defend

First impressions are formed by AI from public evidence, making brand management depend on evidence, consistency, and reputational control.
Marketing tech
fromForbes
4 days ago

The Cost Of Missed Connections From Existing Customers

Marketing drives attention, but customer service often avoids conversations through call deflection, creating hidden costs from leaky-bucket retention.
Marketing tech
fromSearch Engine Roundtable
4 days ago

Video: Google AI Systems Black Box, Links In AI, UCP Checkout Expands, ChatGPT Ad Manager, Ask.com Shutters & More

Google and Bing made multiple search, ads, and indexing changes, while OpenAI launched ChatGPT Ad Manager and several platforms updated policies and features.
Marketing tech
fromDigiday
5 days ago

'Expand thoughtfully': OpenAI offers ChatGPT ads to new markets including the U.K., Brazil and Japan

ChatGPT ads are expanding to multiple countries through a pilot, with region-specific capabilities and a focus on privacy, user control, and learning performance.
OpenAI is enabling broader advertiser access via a self-serve ads manager, starting with the U.S. and then testing additional markets.
Marketing tech
fromInc
5 days ago

The Hidden Cost of Friction

Mobile ad performance often fails due to after-click friction that breaks momentum, session continuity, and tracking accuracy.
Marketing tech
fromFast Company
5 days ago

Why "AI-Powered" thinking will leave your company behind

AI use fails when it only accelerates outdated workflows instead of redesigning processes around AI-native needs and context.
Marketing tech
fromAdExchanger
4 days ago

InMobi Goes All In On iOS; Automation, But With Handholding | AdExchanger

Apple’s limited ad inventory and specialized tools have left Apple Ads underleveraged, while AI agents can hallucinate and cause costly buying errors.
Marketing tech
fromPractical Ecommerce
1 week ago

Chrome Extensions for GenAI Visibility

Visibility in generative AI depends on experimentation and page optimization signals like semantic coverage, extractability, and answerability rather than clear ranking steps.
Marketing tech
fromBenzinga
4 days ago

AI Disruption of Advertising Is Here - Snapchat Debuts AI-Powered Chat Ads - Snap (NYSE:SNAP)

Snap launches AI Sponsored Snaps that let users chat with brands’ AI agents, making conversation a native advertising format for real-time product discovery.
Marketing tech
fromThe Motley Fool
4 days ago

Pinterest's Earnings Surge: A Short-Lived Spike or a Start of a Recovery? | The Motley Fool

Pinterest reported stronger-than-expected Q1 results and raised Q2 outlook, while using AI to personalize shopping and expanding advertising with tvScientific.
Marketing tech
fromAdExchanger
4 days ago

PubMatic's Agentic AI Is Going Beyond Direct Deals | AdExchanger

AgenticOS enables fully autonomous end-to-end ad campaigns, improving CPMs and expanding inventory access while driving PubMatic’s emerging revenue growth.
Marketing tech
fromThe Motley Fool
4 days ago

The Trade Desk (TTD) Q1 2026 Earnings Transcript | The Motley Fool

Revenue grew 12% to $689 million, with strong adjusted EBITDA, improving cash flow, and guidance for continued margin expansion.
Marketing tech
fromTNW | Artificial-Intelligence
5 days ago

How AI Orchestration Layers Are Reshaping the Car Buying Experience

Automotive retail will rely on AI orchestration systems that connect buyer journey touchpoints, enabling continuous, personalized experiences across dealership operations.
Marketing tech
fromMarketing Dive
5 days ago

Amazon, LinkedIn help advertisers reach professionals via CTV ads

Amazon Ads and LinkedIn enable B2B targeting on streaming TV via Amazon DSP using LinkedIn first-party audience signals through Microsoft Monetize.
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