Marketing tech

Marketing tech

Six months into your DXP migration, the project was scrapped - budgets blown, timelines missed and loads of technical complexity nobody saw coming. Now you're stuck paying for a platform that isn't delivering as your marketing backlog grows. Product sites wait months to launch, campaigns stall and regional teams plead for localized content that won't ship until next quarter. Meanwhile, your developers spend 78% of their time maintaining systems instead of improving them. You're afraid to try again - and that fear costs you every quarter.

And now, Reddit's redesigned its audience setup process, in order to make campaign creation "more intuitive and streamlined." As part of this update, automated targeting can now be used with custom audiences. This changes the logic between custom audiences and other audience suggestions from an AND to an OR relationship. Similarly, demographic settings such as gender will also follow an OR relationship when automated targeting is used.

nteractive Ads are a Reddit-unique ad unit that lets brands build custom, interactive ad experiences directly for Reddit's 100,000+ communities - inviting redditors to play, participate, and explore directly within the ad itself. Interactive Ad units range from fully bespoke campaigns and creative activations to low-lift, high-impact, repeatable templates like countdowns, quizzes, dynamic reveals, and trivia, offering flexibility based on creative goals and investment needs.

"When I started seeing that it's your only option [to apply]... Like, the callout is to post yourself online and tag them. That was wild to me," she said. "It's almost like it saves them having to go through resumes, cover letters and emails, because all they have to do is find the five most viral videos and interview those people."

Earlier this year, during the college basketball event known as March Madness, the biggest sports gambling apps were lighting up Eden Iscil's phone with notifications. From sunrise to late evening, they kept inviting him to wager on games, players, and teams. But the apps didn't know that Iscil wasn't actually interested in placing bets or winning money. In fact, Iscil isn't a "sports person" and had never gambled on sports before downloading the FanDuel, DraftKings, and BetMGM apps.

Curious about how newsletters can improve your email marketing? Newsletters boost engagement, build strong customer relationships, and enhance your content strategy. This article reveals the top 10 newsletter tools you need to know for 2026, focusing on the best email newsletter software and newsletter software available for different business needs. You'll also learn how to choose the right email newsletter service for your goals.

AppLovin posted its third-quarter earnings report on Nov. 5. The adtech company's revenue surged 68% year over year to $1.41 billion and exceeded analysts' expectations by $70 million. Its adjusted earnings before interest, taxes, depreciation, and amortization ( EBITDA) jumped 90% to $1.16 billion, while its earnings per share ( EPS) rose 96% to $2.45 and cleared the consensus forecast by $0.06.

Today at its flagship advertiser event, Brandcast, YouTube announced it will begin rolling out Veo 3, Google's most powerful AI video generation model, on YouTube Shorts for free to select countries in MENA over the coming weeks. The announcement comes as new GWI data reveals a significant, unique audience on the platform, with 61% of YouTube Shorts users in Saudi Arabia and 54% in the UAE reporting that they do not use Instagram Reels.

Two thirds of tech buyers (61%) feel that B2B advertising is too vague to be relevant to their business, according to a new LinkedIn report. But five key trends will help brands to stand out, says Aggie Anthimidou (head of technology marketing EMEA & LATAM). B2B technology now plays a central role in business success and buyers are under pressure to make the right decisions about their tech investments.

Google dropped a number of search features and structured data types. Google is testing a new version of AI Mode. Google AI Mode gained three new agentic capabilities. Google AI Overviews continue to result in a drop in click-through rates, a report says. Google is testing replacing the definitions box with AI Overviews. Google's John Mueller issued a PSA on verifying your cloud URLs with Search Console.

Now that Buzzfeed has begun to diversify our media strategies to include both Television and Digital, having the option to leverage solutions such as Facebook's Cross-Platform Brand Lift and Nielsen Total Brand Effect with Lift presents a great opportunity. We look forward to using cross-platform brand lift measurement to both receive valuable insights about our multi-media campaign performance in a single reporting surface, and also to optimize campaign elements such as spend and creative across both platforms.

Google said Waze ads inventory is now in Performance Max for store goals campaigns. This allows businesses to appear as a 'Promoted Places in Navigation' pin on a user's map. For U.S. advertisers using PMax for store goals, these ads are now fully available. Performance Max will automatically use your existing assets to optimize for Store Visits, Store Sales, or Local Actions Directions.

Introducing Video assets in Creative content: Google has surfaced your brand and product videos to help you engage more customers and increase conversions. Engage more customers and increase conversions with your videos on Google. In Video assets, Google brings together videos from your website and social channels as well as those generated by Al. You can manage how your videos are shown across Google in organic search results, your ad campaigns, and on your brand profile.

X's new link experiment on iOS may be artificially inflating traffic. Websites like Substack and Bluesky noticed a sharp increase in "fake" views following the update, something that Nick Eubanks, the VP of owned media at the digital marketing platform Semrush, attributes to a new behavior that preloads content before users click on it. "What's happening here is a classic case of metrics distortion caused by product experimentation at the platform layer," Eubanks tells The Verge.

The study of more than 800 marketers across eight countries reveals that investment in affiliate marketing is increasing, with 74% of brands saying they have increased affiliate investment in the past year due to other marketing channels becoming more expensive. 30% of brands allocate between 10 and 20% of their marketing budget to affiliate marketing, while 38% allocate between 21 and 30%.

Every Black Friday and Cyber Monday, millions of shoppers unknowingly become test subjects in retail's largest behavioral experiment. Under the pressure of flash sales and ticking countdown timers, they reveal which digital touchpoints truly work and which are just industry wishful thinking. This year, Uniqode's data reveals a particularly telling result. According to the BFCM QR Code Marketing Report, 74% of shoppers were ready to scan QR Codes when those codes delivered genuine value.

This partnership expands programmatic DOOH access across Brazil's key transit environments and reinforces the role of verified data in driving campaign outcomes. With VIOOH's global SSP expertise and RZK's data-led approach, advertisers can expect greater precision, transparency, and scalability in their digital campaigns,

Our partnership with iHeart allows Amazon DSP customers to reach relevant audio audiences with simplified campaign management and unique measurement capabilities,

"We're often painted as the foil to The Trade Desk," Barrett said. "But I would say 99% of the stuff that Jeff [Green, TTD's CEO] does is brilliant, and we are so supportive of cleaning up the system." Of course, the fact that Magnite had quite a good third quarter helps smooth over any possible tensions that could have arisen.

Skai, the leading omnichannel advertising platform for commerce media, and Kevel, creator of The Retail Media Cloud®, today (6th November, 2025) announced a strategic partnership to give advertisers expanded access to high-growth retail media networks. With Skai and Kevel's strong API-based approach, this partnership will enable retailers to seamlessly scale their monetisation strategies with transparent control over demand sources and performance. This partnership ensures advertisers can continue reaching valuable audiences across the retail landscape through a single, integrated platform.

"The people who push these kinds of ads are persistent, they are well funded, and they are constantly evolving their deceptive tactics to get around our systems," Leathern told Reuters at the time.

The Shift: Customers Want to Tap, Not Talk While there will always be a place for a phone call, more customers are migrating to digital channels. In fact, 91% of consumers want to receive texts from brands. Two-way interactive texting has evolved from a convenience to an expectation. It's instant, familiar, and frictionless - the single most dominant form of communication today.

MoEngage, a customer engagement platform that works with consumer brands across 75 countries, says it has raised new funding led by its existing investor, Goldman Sachs Alternatives, to ramp up global growth and infuse more AI into its platform. All told, $100 million in shares just traded hands, split roughly 60% primary and 40% secondary, as part of MoEngage's Series F round. The round marks the entry of Indian venture firm A91 Partners as a new investor.

Kyan Health is an AI-powered enterprise solution that connects employee well-being with measurable business impact. Using predictive analytics, Kyan helps companies monitor and reduce risks like absenteeism, turnover, and presenteeism. We believe in harmonizing work and life, fostering a positive environment that champions performance and personal growth and well-being at the same time. Our culture thrives on innovation, collaboration, and the well-being of every team member.

Netflix ( NFLX) announced a new platform metric on Wednesday, stating in a blog post that its $7.99 ad tier, now three years old, has reached "critical scale in all markets," with ads on its platform reaching more than 190 million monthly active viewers (MAVs) in October. The new metric encompasses members who have watched at least one minute of ads on Netflix per month. The number is then multiplied by the estimated average number of people per household, as determined from Netflix's first-party research.

In a market where many investors chase yesterday's winners at sky-high valuations, it takes both patience and conviction to find tomorrow's breakout growth stocks at a reasonable price. In this market, three compelling opportunities combine explosive growth potential with business models that are built to last: digital advertising expert AppLovin (NASDAQ: APP), cybersecurity giant CrowdStrike (NASDAQ: CRWD), and experience-focused coffee chain Dutch Bros (NYSE: BROS). Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. These aren't your typical growth-at-any-price plays. Each company operates in a massive addressable market, holds sustainable competitive advantages, and shows clear paths to long-term profitability. Here's why these three stocks deserve a spot in your portfolio for the next decade.