Marketing tech
Marketing tech

OpenAI Strikes Content Licensing Deal with Financial Times; Google Seeks to Throw Out Antitrust Case

OpenAI partners with Financial Times for content licensing.

Google seeks to dismiss antitrust case.

Alphabet reports strong financial results for Q1. [ more ]

BostonGlobe.com

Google, Justice Department make final arguments about whether search engine is a monopoly - The Boston Globe

Google's antitrust trial focuses on contracts making it the default search engine and the competition it faces in different search markets. [ more ]

third-party-cookies

Practical Ecommerce

11 hours ago

Google's Cookie Delay Reveals Industry Fears

Google delays end of third-party cookies in Chrome until early 2025 due to regulatory concerns and industry readiness. [ more ]

Digiday

How publishers are optimizing their tech stacks to enhance addressability

Publishers must adapt post third-party cookie deprecation by focusing on first-party data and rethinking their tech stack.

Google's Privacy Sandbox is part of the solution; publishers should align with testing partners for future-proofing.

Utilizing Prebid server-side setup helps publishers improve ad performance and monetization opportunities. [ more ]

Digiday

Publishers' Privacy Sandbox testing enters a 'holding pattern'

Delay in full third-party cookies depreciation from Chrome welcomed by publishers, urging Google to enhance Privacy Sandbox based on feedback for a smoother transition. [ more ]

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Digiday

Google's antitrust trial spotlights search ads on the final day of closing arguments

Google's search advertising business traps advertisers, limiting alternatives and leading to opaque processes and high prices. [ more ]

WFTV

Google, Justice Department make final arguments about whether search engine is a monopoly

Google argues its search engine dominance is due to excellence, not monopoly. [ more ]

Boston 25 News

Google, Justice Department make final arguments about whether search engine is a monopoly

Google argues its dominance is due to customer preference and competition is present in targeted search markets. [ more ]

Digiday

Media Briefing: Publishers are still prepping for cookie deprecation despite Google's delay

The delay in third-party cookie deprecation provides publishers with more time to develop cookie-less solutions. [ more ]

MarTech

IAB NewFronts rings in the age of digital video dominance | MarTech

Digital video is set to surpass linear ad spend at IAB NewFronts, focusing on enhancing video experiences for consumers and leveraging AI technology for better reach. [ more ]

AdExchanger

AdGPT Exits Stealth To Create AI-Generated Ads For SMBs | AdExchanger

AdGPT offers AI-generated ad creation for various platforms, catering to SMBs as an affordable agency replacement. [ more ]

Marketing Dive

ID Solutions 2.0: Navigating what's next

There are multiple replacements for cookies in the evolving marketing landscape, and leveraging a combination of post-cookie user identifiers can lead to greater advertising results. [ more ]

Adweek

Kroger Strikes Data Deal With Yahoo DSP

Yahoo Advertising partners with Kroger Precision Marketing for data sharing and targeting through DSP, reflecting the growing intersection of retail and media platforms. [ more ]

Marketing Dive

Why video is key to Roblox's evolving advertising strategy

Roblox revenue up 26% in 2023, showing growth. Immersive video ads aim to connect brands with Gen Z audience effectively. [ more ]

Investing.com

Tech platforms make pitch for ad deals as TikTok is roiled by politics By Reuters

Short-form video gains importance at NewFronts as platforms like Snap and Meta leverage TikTok uncertainties to attract ad dollars. [ more ]

Forbes

Revolutionizing Retail With Seamless Omnichannel Shopping

Omnichannel advertising bridges physical and digital retail spaces, creating a unified consumer experience. [ more ]

Social Media Today

Google Announces Video Ad Targeting Options

Google expanding relationships with streaming providers for ad campaigns. [ more ]

The Globe and Mail

Tech platforms make pitch for ad deals as TikTok is roiled by politics

Short-form videos are at the forefront of tech companies' strategies to attract advertising dollars amid TikTok's political uncertainties. [ more ]

Marketing Dive

TikTok makes bigger bet on publishers with ads tied to buzzy content, events

TikTok introduces new contextual advertising tools and partners to Pulse suite, enhancing ad alignment with premium content and buzzy events. [ more ]

Benzinga

Mark Zuckerberg-Led Meta's 'Set It And Forget It' AI Tools Misfire, Wasting Ad Budgets And Driving Away Businesses: Report - Meta Platforms (NASDAQ:META)

Meta Platforms Inc. (META) faces setbacks due to malfunctioning AI-powered ad tools, causing wasted ad budgets and decreased sales.

Businesses are reconsidering advertising strategies on Meta's platforms due to recurring glitches and lack of transparency about performance issues. [ more ]

AdExchanger

Why SSPs And DSPs Are Breaking The Barrier Between Supply And Demand | AdExchanger

The trend in ad tech is shifting towards direct connections between advertisers and premium publishers, bypassing traditional platforms. [ more ]

TechSpot

YouTube is experimenting with showing ads when you pause a video

YouTube is planning to introduce 'pause ads' for smart TVs, potentially disrupting user experience and prompting reactions. [ more ]

Shopify

Secrets to Winning in the CPG Ecommerce Space (2024) - Shopify

By 2032, the global consumer packaged goods (CPG) market is estimated to reach $3.17 trillion, emphasizing the significant increase in digital CPG sales. [ more ]

Axios

Sue or make a deal? News industry divides over AI content rights

News outlets split on partnering with or suing AI companies for copyright infringement, impacting leverage in negotiations with Big Tech. [ more ]

404 Media

Google Updates Ad Policy to Ban All AI-Generated Porn

Google updates policy to combat AI-generated porn [ more ]

Shopify

What Is Ecommerce? A Comprehensive Guide (2024) - Shopify

Ecommerce revolutionized business with online sales in 1994, leading to a $8 trillion global market by 2026. [ more ]

AdExchanger

How Streamers Respond To Mounting Pressure From Buyers And Investors | AdExchanger

Streaming ad spend projections show social video outpacing CTV growth. [ more ]

Bloomberglaw

Federal Privacy Bill's Vagueness Threatens Ad-Supported Business

The American Privacy Rights Act proposes stricter regulations on targeted advertising, diverging from existing state privacy laws and potentially impacting revenue streams for publishers. [ more ]

AdExchanger

What The CMA Has To Say About The Privacy Sandbox; The Cookie's Loss Is MMM's Gain | AdExchanger

The UK's Competition and Markets Authority (CMA) has highlighted concerns over Google's Privacy Sandbox potentially favoring Google and compromising competition. [ more ]

Digiday

'It hasn't changed our plans': Despite Google's cookie setback, Vodafone presses forward in search for alternatives

Marketers are preparing for a future without third-party cookies by using first-party IDs for targeted advertising. [ more ]

Digiday

Future of TV Briefing: Top takeaways from 'The Future of TV' video series

The streaming ad market is fragmented. [ more ]

Exchangewire

Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory

Curation is a key component of the programmatic ecosystem, offering increased options and efficiency for both buyers and sellers. [ more ]

AdExchanger

And The News Gets Nothing; Build It Blox By Blox | AdExchanger

Online news revenue faces challenges from tech platforms like Google and social media companies. [ more ]

Digiday

Research Briefing: Frequency capping matters most on streaming platforms

45% of marketers prioritize frequency capping on ad-supported streaming platforms. [ more ]

Marketing Dive

Inside Google's CTV pitch: A lot of AI and a push to avoid privacy stumbles

Google focuses on CTV's aboveboard model compared to digital advertising, emphasizing the opportunity to start fresh without third-party cookies. [ more ]

TechCrunch

TikTok expands its premium ad slots despite potential U.S. ban | TechCrunch

TikTok is introducing new ad products to attract more marketers despite a potential U.S. ban. [ more ]

AdExchanger

Searching For The End; One Ad Spend Bubble Has Nearly Popped | AdExchanger

The antitrust trial between the DOJ and Google Search questions the impact of Google's market share on innovation and competition. [ more ]

Marketing Dive

The most promising ID solutions for a post-cookie world

There's no single replacement for cookies in the evolving marketing landscape. [ more ]

Exchangewire

UK Streaming Service Freely Launches; Amazon Ads Sees 24% Growth; Google Strengthens Ad Partnerships with Disney & Paramount

UK public-service broadcasters collaborate on Freely streaming service. [ more ]

Digiday

CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads

YouTube leads in ad placements and budget allocations, followed by Prime Video and Hulu. [ more ]

MarTech

The future of marketing is social | MarTech

Social-first brands see 10.2% revenue increase by repositioning social at the core of brand and customer experience. [ more ]

MarTech

Google launches new AI-powered features for Performance Max campaigns | MarTech

New features in PMax beta for high-value customer acquisition and customer retention. Detailed demographics, budget pacing insights, IP exclusions, and Final URL expansion now available for advertisers. [ more ]

Adweek

Meta Brings AI to Reels, Matches Creators With Brands

Meta believes short-form videos are the future. [ more ]

The Motley Fool

13 hours ago

2 Stocks Billionaires Love That Look Like Great Buys Now | The Motley Fool

Tech stocks Alphabet and Meta Platforms are favored by hedge fund billionaires for their strong advertising businesses. [ more ]

Social Media Today

TikTok Shares New Insights into the Growth of TikTok Shops

TikTok Shop fosters a new shopping culture rooted in discovery and connection, with over 15 million global sellers since 2021. [ more ]

Alleywatch

Monocle Raises $7.5M to Empower E-Commerce Businesses to Deliver Personalized Promotions to Customers

80% of customers prefer personalized experiences, Monocle AI platform enhances personalized incentives effectively for retailers. [ more ]

The Drum