Streamlining retail media risks erasing what makes it so special
Standardizing retail media risks reducing its unique strengths and may shift power toward large platforms like Amazon, altering market dynamics and retailer capabilities.
Macy's partners with Amazon for retail ads ahead of holiday season
Macy's Media Network will pilot Amazon Retail Ads Service, letting advertisers buy and manage Macy's site ads through Amazon Ads tools while Macy's retains control.
