Why Snapchat is pitching its platform as an alternative to social media
Snapchat is positioning itself as an alternative to other social media platforms by emphasizing connection.
Snapchat's brand campaign is focusing on events like the Grammy's and Super Bowl to reach a large audience and convey its message of connection. [ more ]
Snap CEO Evan Spiegel: 'Snapchat Is Different Than Social Media' - Snap (NYSE:SNAP)
Snap CEO Evan Spiegel plans to increase advertising revenue by differentiating Snapchat from social media platforms.
Snapchat's unique features, such as its moderated content platform and focus on bringing friends and family closer together, are said to be appealing to advertisers. [ more ]
User-generated content from Catch+Release fuels success for cybersecurity firm F5 | MarTech
F5, a software vendor specializing in app and API security, focuses on being adaptable, trusted, and human-centric.
F5's brand campaign, Catch+Release, aims to promote a positive approach and avoid fear-mongering.
Catch+Release differentiates itself from other stock libraries by providing access to user-generated content and simplifying the licensing process. [ more ]