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fromAol
2 days ago

How a Viral TikTok Trend Accidentally Added 750,000 Passengers to an Airline

The message, set to Jess Glynne's 2015 song Hold My Hand, was meant to emphasize reliability and comfort. In 2025, however, TikTok users began using the audio in a very different way. Instead of polished travel clips, the sound was paired with videos showing holiday frustrations, such as tents collapsing in high winds, hotel rooms with underwhelming views, transport delays, and other familiar mishaps.
Marketing
Media industry
fromExchangewire
7 months ago

New AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall

Effie UK Award winners outperform non-winning campaigns in emotional engagement and brand recall.
Environment
fromstupidDOPE
7 months ago

KANE Footwear Launches Eco-Friendly Recovery Shoe in Partnership with 1% for the Planet | stupidDOPE

KANE Footwear combines recovery shoe innovation with environmental commitment, reinforcing sustainable practices in brand building.
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