Marketing
fromDigiday
1 day agoCreator content has become critical for retail media networks
Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Award‑winning work stands out not only because it's creative, but because it drives real impact. The strongest entries share core qualities: clarity of purpose with well‑defined problems and bold visions, innovative use of data and technology to unlock insightful experiences, measurable results demonstrating credible business outcomes, and human‑centric design that elevates customer experience while respecting trust, privacy, and responsible AI principles.
So when he heard about Toast's AI Marketing Assistant , Kostas saw an opportunity to keep marketing on track without adding hours to his workload. For busy restaurant managers, tools like Toast's AI Marketing Assistant can have a huge impact. With one easy-to-use feature that removes guesswork, suggests data-driven campaigns, and tracks real results, restaurants can finally make marketing work for them, not against their schedule.