#display-advertising

[ follow ]
#google #email-marketing #native-advertising #purchase-intent #brand-advocacy #mobile-advertising #antitrust
fromThe Drum
5 hours ago

Native ads drive greater purchase intent than display, says Oath

The Verizon Media-owned company commissioned Sparkler to conduct various studies across the UK, France and Germany in which they asked over 6,000 participants to determine the value of native ad formats via behavioural tests for a set number of brands. In the UK, 31% of people said the native ads they were shown across mobile and desktop devices drove purchase intent, for banner ads the figure was 27%.
Marketing tech
Tech industry
fromDigiday
3 weeks ago

Ad Tech Briefing: A Google breakup sounds ideal, but the realities are much more complicated

The court will decide whether Google must be structurally separated in display advertising, affecting access to bidding data, auction logic, and market competition.
Marketing tech
fromAdExchanger
1 month ago

DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over And AdX Divestiture | AdExchanger

A court must decide whether Google must divest parts of its digital advertising business to remedy illegal monopolies in display ad markets.
fromSan Jose Inside
1 month ago

EU Fines Google $3.5B for Breaking Europe's Antitrust Laws

The European Union today fined Google roughly $3.5 billion for violating its competition laws, a move that risks escalating tensions with the Trump administration. The European Commission, the executive branch of the 27-nation bloc, said Google had breached antitrust laws by using its size and dominance to control the display advertising business, undercutting rivals. The European Union's aggressive regulation of the tech industry has been a major source of contention with the United States.
Miscellaneous
Marketing tech
fromModern Retail
5 months ago

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

Display advertising continues to grow, with marketers increasingly turning to email display ads as a preferred choice over traditional programmatic display ads.
Marketing tech
fromDigiday
5 months ago

Digiday+ Research: Programmatic ad spend loses out to email this year

Marketers are prioritizing email over programmatic ads in display advertising, indicating a significant shift in marketing strategies.
[ Load more ]