#dsp-integration

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#advertising #ad-tech #programmatic #id-less-audiences #programmatic-advertising #brand-safety
fromTipRanks Financial
1 week ago

Netflix says on track to more than double ads revenue in 2025 - TipRanks.com

We've come a long way in building our advertising business in less than three years. In that time, we've gone from zero members on our ads plan to achieving sufficient scale in all 12 of our ads markets (and we'll continue to grow from here), building out our ad sales and operations teams, and enhancing our capabilities for advertisers including launching our own first party ad tech stack (Netflix Ads Suite).
Marketing tech
Marketing tech
fromExchangewire
1 month ago

Anonymised & Bedrock Partnership Enables Accurate ID-Less Targeting & Measurement

Anonymised's ID-less audiences are now natively available in Bedrock Platform, enabling advertisers to target incremental, previously unaddressable premium inventory with brand-safe, high-fidelity activation.
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