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Marketing
fromThe Drum
in 47 seconds

How Puma is using its Hyrox partnership to create social media hype

Puma sustained cultural relevance through strategic partnerships and targeted product collaborations, notably extending a global partnership with Hyrox to 2030.
Startup companies
fromFortune
14 hours ago

The key to work-life balance is loving what you do, says the CEO of $140 million fitness brand: 'For me, work is not a punishment' | Fortune

Sustainable work-life balance comes from loving the work so it becomes life, enabling lean, focused growth of a single-product fitness racing brand.
Running
fromBusiness Insider
1 day ago

Hyrox's founder says the races have categories so normal people don't compete with those who look like 'Greek statues'

Hyrox separates elite athletes into a harder pro division and places regular participants in an open division to keep competition among comparable fitness levels.
Wellness
fromBusiness Matters
3 weeks ago

These UK Cities Can't Stop Googling Hyrox, Spartan, and Fitness Events

Manchester has the highest fitness event-related Google search interest in the UK, with 384 searches per 100,000 residents.
fromInsideHook
1 month ago

Is HYROX Actually Good for You? It's Complicated.

With CrossFit more or less done for, there's a new fitness obsession in town: HYROX. The event alternates eight one-kilometer runs with eight different workout stations: SkiErg, sled push, sled pull, burpee broad jump, rowing, farmer's carry, sandbag lunge and wall balls. It's very popular: the 2024-25 HYROX season saw 650,000 participants competing in 40 races from London to Cape Town.
Exercise
fromwww.theguardian.com
2 months ago

Gym-goers ditch morning jog for fitness events'

More gym-goers are signing up for fitness competitions, ranging from obstacle courses to high intensity competitions and races, which combine cardiovascular exercise and strength training. Experts say the boom is driven by younger generations seeking connection as much as competition, with many of these workout devotees belonging to online fitness tribes of amateur athletes of all sizes and shapes. Women are entering events once dominated by men, while over-45s are signing up in increasing numbers.
Running
#fitness
fromIndependent
5 months ago
Social media marketing

'It caters for everyone' - how Hyrox became Ireland's biggest fitness craze and many think it's safer than Crossfit

Hyrox has rapidly gained popularity in Ireland, dominating social media feeds.
The surge in interest for Hyrox highlights a growing trend in indoor fitness competitions.
fromwww.theguardian.com
6 months ago
Exercise

Gen Z and the gym boss: They cite mental health as high as physical health in terms of reason to join'

Hyrox is a demanding fitness trend gaining popularity among young adults and attracting a wide demographic.
fromIndependent
5 months ago
Social media marketing

'It caters for everyone' - how Hyrox became Ireland's biggest fitness craze and many think it's safer than Crossfit

Exercise
fromwww.theguardian.com
6 months ago

Gen Z and the gym boss: They cite mental health as high as physical health in terms of reason to join'

Hyrox is a demanding fitness trend gaining popularity among young adults and attracting a wide demographic.
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