#iab-europe

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digital-advertising
Exchangewire
3 weeks ago
Marketing

IAB Europe Releases Final European Retail Media Measurement Standards

The Retail Media Measurement Standards by IAB Europe aim to establish consistent metrics for comparing retail media investments in Europe. [ more ]
AdExchanger
2 months ago
EU data protection

The TCF Is Under Fire - But When Is It Not?; A Fingerprint By Any Other Name | AdExchanger

The IAB Europe's Transparency & Consent Framework (TCF) has faced legal challenges but continues to operate under appeal.
The European Court of Justice clarified that the TCF's consent string is personal data, making IAB Europe a joint data controller liable for fines. [ more ]
Exchangewire
2 months ago
Marketing

IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback

Retail media digital advertising metrics recommendations published by IAB Europe open for industry feedback and aim to establish consistent standards for media buyers.
Primary media metrics, attribution metrics, and additional retail media insights are key components of the recommendations. [ more ]
Exchangewire
3 months ago
Marketing

IAB Europe Releases Annual State of Readiness Report into Sustainability in Digital Advertising

The majority of businesses in the digital advertising industry have started their journey towards CO2e reduction
Adoption of solutions and development of tools to reduce greenhouse gas emissions and consistent standards for estimation are crucial for progress in the industry [ more ]
Exchangewire
3 months ago
Marketing

IAB Europe Launches First-ever Pan-European Capability Map for Digital Retail Media

IAB Europe has published the first version of its Pan-European Retailer Digital Advertising Capability Map.
Retail Media digital advertising investment in Europe is expected to reach €25bn by 2027. [ more ]
Exchangewire
3 months ago
Marketing

IAB Europe Launches First-ever Pan-European Capability Map for Digital Retail Media

IAB Europe has published the first version of its Pan-European Retailer Digital Advertising Capability Map.
Retail Media digital advertising investment in Europe is expected to reach €25bn by 2027. [ more ]
moredigital-advertising
Iapp
3 weeks ago
EU data protection

IAB Europe responds to EDPB opinion on pay or consent

IAB Europe criticized EDPB for creating legal uncertainty and making abstract assumptions about personalized advertising. [ more ]
Iapp
1 month ago
Data science

IAB Europe opines on 'misconceptions' surrounding the pending EDPB pay-or-consent decision

IAB Europe rebutted misconceptions about Meta's pay-or-consent model, highlighting no linking of data protection to pay and contextual ads as critical revenue for online services. [ more ]
iapp.org
1 month ago
Privacy professionals

IAB Europe urges EDPB to ground 'pay or OK' ruling in case law

IAB Europe urges grounding of any decision on Meta's 'pay or OK' model in existing case law.
IAB Europe refutes idea of Meta's payment model compelling EU citizens to pay for data privacy. [ more ]
Exchangewire
3 months ago
Marketing tech

IAB Europe Launches First-ever Pan-European Capability Map for Digital Retail Media

IAB Europe has published the first version of its Pan-European Retailer Digital Advertising Capability Map.
Retail Media digital advertising investment in Europe is expected to reach €25bn by 2027. [ more ]
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