16 Times Celebs Accidentally Made Hilarious Social Media Fails
The article highlights instances where celebrities and influencers made social media posting mistakes, leading to quick corrections and reactions. [ more ]
The links between social media, influencers, and consumerism: How to be more intentional with what you're buying
Influencers play a significant role in Gen Z's social media shopping habits. It's crucial to be aware of potential dangers and trends in consumer spending. [ more ]
Taylor Lorenz, tech journalist: The first influencers were women because media did not speak to their interests'
Influencers have transitioned from being famous for having influence to being known as content creators, with the internet playing a crucial role in this transformation. [ more ]
The 'Beastification of YouTube' may be coming to an end
Retention editing is a popular video style on social media due to its ability to keep viewers engaged with loud sound effects, fast cuts, and flashing lights.
Major content creators like MrBeast have popularized retention editing, but there are signs that this style may be declining as creators focus more on storytelling and longer videos. [ more ]
Publishers will finally be influenced by influencers
Successful influencers and content creators have built valuable relationships with their communities, often rivaling traditional media organizations in terms of subscription numbers.
Key strategies of successful influencers include building two-way relationships with their audiences, rewarding loyalty, adapting to community needs, and providing engaging content. [ more ]
Advertising watchdog calls out former Love Islander over social media posts
The Advertising Standards Authority (ASA) has added influencer Alisha Ghouri to its non-compliance webpage for routinely posting ads without correctly labelling them.
The ASA launched the webpage in 2021 to name influencers who break the rules around disclosing ads and have either failed to provide assurances or reneged on assurances.
If influencers on the non-compliance webpage continue to not label ads, the ASA can take further action, such as warning consumers about the influencer's behavior. [ more ]
Influencers have changed the fashion industry by being used as a promotional tool by brands, leading to a loss of authenticity and personal style. [ more ]
How TikTok influencers can safeguard their incomes amid legislative uncertainty
TikTok influencers are concerned about potential income loss due to legislative changes, emphasizing the need for diversifying and adapting to different platforms. [ more ]
Media Buying Briefing: How influencer agencies are adapting to TikTok's SEO incentives
Influencers on TikTok are focusing on search content strategies due to a new monetization program, but need to balance brand safety and authenticity.
TikTok's rise as a search engine presents opportunities for agencies to tap into Gen Z's search habits and create authentic content for effective engagement. [ more ]
The gov is accused of paying influencers to deter migrants here's its response
The Home Office plans to pay influencers to post TikTok content warning against illegal crossings on the Channel.
Mass advertising campaigns will target countries like Albania, Vietnam, Egypt, and Iraq, paying influencers thousands of pounds to share messages about the consequences of illegal travel to the UK. [ more ]
The UK Government Will Pay Influencers to Tell Migrants Not to Come
The Home Office is planning to use TikTok influencers to discourage illegal migration to the UK through a 1 million advertising campaign.
The campaign will focus on countries that account for a significant proportion of illegal migration to the UK, including Albania, Iraq, Egypt, and Vietnam. [ more ]
Home Office to pay TikTok influencers to warn migrants not to cross the Channel
The Home Office plans to pay influencers on TikTok to post content warning migrants not to travel to Britain in small boats.
The government has been using taxpayer money for social media adverts aimed at deterring asylum-seekers, but has targeted tourists and business travellers instead. [ more ]
Elmo's check-in: Iconic brands and influencer culture create a viral post
Elmo's post on X went viral, with over 200 million views, 18,000 replies, and 58,000 reposts. Many users used memes and visuals to add humor to their replies.
Elmo's post showcases how fictional characters are becoming influencers, leveraging their social media presence to capture public attention. [ more ]
Don Lemon is launching The Don Lemon Show on the platform formerly known as Twitter, which is now focusing on original video content.
X, formerly Twitter, is trying to attract influencers and advertisers with its new push into video content.
Linda Yaccarino, X's chief executive, is leveraging her television industry ties to bring in video creators and make X a destination for original shows. [ more ]
Growing skincare use by children is dangerous, say dermatologists
The British Association for Dermatologists warns that children using skincare products intended for adults could lead to irreversible skin problems.
Children are influenced by social media and influencers to use skincare products, but many of these products contain potentially harmful ingredients.
Some children as young as eight are using luxury skincare products after seeing them used by influencers on platforms such as YouTube and TikTok. [ more ]
Everything We Know About 'Timhouthi Chalamet,' the Yemeni Influencer Celebrating Red Sea Ship Raids
The conflict over Red Sea shipping channels is not only being fought on water, but also online.
Influencers and social media users are posting content to promote their side of the conflict, including videos of raids and remixes of speeches. [ more ]
To help young people with #mentalhealth, researchers team up with TikTok influencers
Talent managers tried to persuade Kate Speer to change her content for more marketability, but she refused in order to stay true to her authentic self.
Harvard University launched a research project with TikTok influencers, including Speer, to provide training on spreading evidence-based mental health information through relatable content. [ more ]