#marketing-restructuring

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Marketing
fromThe Drum
1 day ago

Apple shakes up its marketing to focus less on localisation of big brand ideas

Apple is shifting global campaign work in-house and directing TBWA\Media Arts Lab regional teams to prioritize bespoke digital, social, data and content creation.
E-Commerce
fromThe Drum
3 days ago

Benefit Cosmetics tinkers with marketing structure to keep pace with beauty's new players

Benefit Cosmetics reorganized marketing, centralizing influencer efforts and merging e-commerce with digital teams to create an integrated, digitally-led, omnipresent customer experience.
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