#marketing-silos

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#madtech #fragmentation #consumer-attention #measurement #retail-media #measurement-and-attribution
Marketing tech
fromThe Drum
12 hours ago

Madtech: 4 key challenges and solutions for marketers

Unifying martech and adtech (madtech) is required to overcome fragmentation in consumer attention, departmental silos, and measurement to improve media ROI.
Marketing tech
fromThe Drum
1 month ago

The only constant in commerce is change - and it's speeding up

Retail media must slow rapid growth to build measurement standards, bridge marketing silos, and strengthen foundations to confront fragmentation from AI and new platforms.
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