#mfa-sites

[ follow ]
advertising-industry
Acm
2 months ago
Privacy technologies

Abusing AI for Advertising

MFA sites generate revenue through ads despite low user engagement
Generative AI tools may lead to further proliferation of MFA sites [ more ]
Digiday
2 months ago
Privacy technologies

'MFA should stand for made-for-arbitrage': An oral history of the murky made-for-advertising crusade

Confusing nature of 'made-for-advertising'
Unintended consequences for publishers [ more ]
AdExchanger
2 months ago
Online marketing

IAS Adds Another Shade Of Gray To The MFA Debate | AdExchanger

Anti-MFA solutions aim to identify and restrict MFA inventory by focusing on ad arbitrage networks.
Not all ad inventory with MFA-like characteristics is sold through arbitrage networks; expanding anti-MFA efforts to locate 'Ad Clutter' sites is essential. [ more ]
moreadvertising-industry
AdExchanger
3 weeks ago
Marketing tech

MFA Sites Aren't Going Anywhere Until There Are Incentives To End Them | AdExchanger

MFA sites thrive due to monetization benefits for ad tech ecosystem, despite being misleading and fraudulent. [ more ]
AdExchanger
1 month ago
Marketing tech

Hidden MFA | AdExchanger

Forbes' www3 subdomain operated a different kind of MFA site with slideshow versions crammed with ads.
Adalytics exposed issues with improper labeling of the www3 subdomain in bid requests, impacting various players in the ad tech industry. [ more ]
AdExchanger
3 months ago
Privacy technologies

DoubleVerify Says Classifying MFA Means Considering Shades Of Gray | AdExchanger

Not all MFA sites are junk, and their content can still perform depending on the advertiser's goals.
DoubleVerify uses a tiered approach to classify MFA sites and allows advertisers to filter out certain impressions before bidding on them. [ more ]
[ Load more ]