fromForbes
5 days agoHow Loop Earplugs Turned Down The Volume For Gen Z And Dialed Up Massive Revenue
Since its founding in in Antwerp in 2016, Loop has become a best-selling, highly imitated earplug brand, racking up collaborations from Coachella to McLaren to Swarovski. When Bodewes and O, childhood friends who bonded over a mutual love of music festivals and motorcycles, began suffering from tinnitus in their late twenties, they found a gap in the market for affordable but stylish earplugs.
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