#segmentation

#segmentation

If you're not leveraging email to capture your share of those sales, you're leaving serious money on the table. But here's the catch: Your subscribers' inboxes get absolutely crushed during Cyber Monday. Email volumes spike dramatically during the holiday weekend, which means your perfectly crafted campaign could easily drown in the noise. The good news? With the right email strategy, you can cut through the clutter and turn Cyber Monday into your most profitable day of the year.

The problem arises when that focus overshadows one of your most valuable assets - your existing customers. Retaining customers, and even cross-selling or upselling them, costs less and delivers stronger results than attracting new ones. You've already earned their business and, ideally, kept them happy through great service and support. Those customers are far more likely to buy again, leave positive reviews and refer others.