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Marketing tech
fromAdExchanger
1 day ago

CTV In 2026: Three Priorities Every Advertiser Must Get Right | AdExchanger

Advertisers must prioritize simplicity, consistent measurement, transparency and full-funnel performance as CTV becomes essential and budgets rise toward 2026.
fromChannelPro
2 months ago

What actions should channel partners take in response to DSPM growth?

Every customer conversation today revolves around the same topic again and again: there's too much data, in too many places, and not enough clarity about who has access to what. In addition, AI tools like Microsoft Copilot, ChatGPT, and Gemini are accelerating how fast data is created, replicated, and shared. Suddenly, files are being drafted, saved, and distributed without any meaningful oversight.
Information security
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