#super-bowl-advertising

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#gen-z-and-millennials #purpose-driven-marketing #metaverse #brand-campaign #social-media-growth
Marketing
fromThe Drum
13 hours ago

Half of Gen Zers say that Super Bowl ads will impact their buying decisions

Gen Z and Millennials respond to Super Bowl ads, influencing purchases, prefer purpose-driven messages, and show strong interest in metaverse-related brand engagement.
Marketing
fromMarketing Dive
1 month ago

How Haagen-Dazs evolved its Super Bowl campaign into a brand platform

Häagen-Dazs' 'Slow' campaign pivots the brand toward self-care, extending its Super Bowl ad into an integrated program that drove social growth and ad recall.
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