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Marketing
fromAol
2 weeks ago

Short-Form 'Microdramas' Win Growing Advertiser Support at TelevisaUnivision

JCPenney and TelevisaUnivision produced a five-episode, 90-second microdrama across social platforms to engage younger short-form audiences with a holiday gift-themed story.
fromFast Company
2 months ago

YouTube TV and NBCUniversal head toward blackout standoff

"Google, with its $3 trillion market cap, already controls what Americans see online through search and ads-now it wants to control what we watch," NBC said, per Axios. "YouTube TV has refused the best rates and terms in the market, demanding preferential treatment and seeking an unfair advantage over competitors to dominate the video marketplace-all under the false pretense of fighting for the consumer."
Television
fromTheWrap
4 months ago

TelevisaUnivision Wraps 2025 Upfront With Flat Ad Commitment Volume

"TelevisaUnivision's Upfront is a powerful proof point of how we've modernized our content and capabilities to meet the evolving needs of our customers across all mediums - traditional network, mobile, social, and digital."
Television
#advertising
fromDeadline
6 months ago
Media industry

TV Ad Sales Vet Donna Speciale Exits Senior TelevisaUnivision Post; TikTok & Roku Alum Tim Natividad To Succeed Her

fromDeadline
6 months ago
Media industry

TV Ad Sales Vet Donna Speciale Exits Senior TelevisaUnivision Post; TikTok & Roku Alum Tim Natividad To Succeed Her

more#advertising
E-Commerce
fromDeadline
5 months ago

TelevisaUnivision Warns "Softness" In U.S. Ad Business Will Cause Q2 Revenue Drop

TelevisaUnivision expects a revenue drop for Q2 due to weakness in U.S. advertising.
Marketing tech
fromTheWrap
6 months ago

TelevisaUnivision US Ad Sales President Donna Speciale Steps Down

Donna Speciale is stepping down as U.S. ad sales president at TelevisaUnivision, to be succeeded by Tim Natividad.
Media industry
fromABC7 Los Angeles
6 months ago

Disney, TelevisaUnivision to bring largest collection of Spanish-language content to streaming

Disney and TelevisaUnivision form a partnership to enhance Spanish-language content on Hulu + Live TV.
fromThe Hollywood Reporter
7 months ago

TelevisaUnivision Bets on Microdramas and Music in Upfront Push

TelevisaUnivision is shifting its focus towards innovative formats like 24/7 reality shows and microdramas to enhance viewer engagement and stand out in competitive markets.
Media industry
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