The discoverability problem is that the medium still hasn't figured out a reliable, easily reproducible way to capture and hold a listener's attention. It's easier to stumble upon video curated and served via algorithm than it is to click several buttons in a dedicated app in order to listen to a piece of audio.
Ad-blocking users have been treated to missing comments and video descriptions, error messages, missing view counts, increased buffering, loading failures, and much, much more. Modern YouTube ads often feel like they're overwhelming the video that surrounds them.
Mosseri said Instagram needs to adapt to changing user habits, noting that more people now watch videos on their TVs. He acknowledged that not developing a TV app earlier was a missed opportunity, adding that Instagram now aims to deliver a strong presence across all major devices. He added that if people are watching more on TV, then the company needs to be there too.
