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fromModern Retail
1 week ago

Marketplace Briefing: Why ChatGPT checkout could take a bite out of Walmart's $4 billion ad business

ChatGPT now drives roughly 20% of Walmart's referral traffic, Modern Retail previously reported. It's worth noting, however, that referral clicks account for less than 5% of total site visits. A working paper authored by OpenAI's Economic Research team found that around 2% of all ChatGPT queries involve shopping, or about 50 million queries per day. Selling its wares within ChatGPT positions Walmart to capture sales if AI-powered shopping takes off.
E-Commerce
Marketing tech
fromThe Drum
1 week ago

Walmart pushes retail media full-funnel with CTV, influencers and in-store screens

Retail media has evolved into a full-funnel channel spanning search, app and store screens, CTV, DSP-powered off-site, social, influencer programs, and in-store advertising.
Marketing tech
fromDigiday
1 month ago

Media agencies hope to drive down costs as Walmart opens up DSP roster

Walmart ended exclusivity with The Trade Desk to diversify DSP access while prioritizing first-party scale and growing its high-margin ad revenue.
E-Commerce
fromAdExchanger
2 months ago

The Trade Desk Pile-On Continues; Sell Side, Meet The Salesmakers | AdExchanger

The Trade Desk is facing a 40% drop in shares amidst concerns over Amazon Advertising and loss of exclusivity with Walmart.
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