During Apple’s WWDC 2025, the keynote emphasized consolidation and consumer experience over a heavy focus on AI, distinguishing itself from other tech events. Apple introduced the Apple Vision Pro headset but avoided the AI obsession seen at competitors' events. The presentation aimed to reinforce user integration across devices. Noteworthy was the approach of showcasing new features in familiar contexts, ensuring consumers see value in using multiple Apple products, while also maintaining a classic Apple design philosophy, reminiscent of Steve Jobs' era.
"This year’s keynote didn’t just double down on AI like its contemporaries; instead, Apple seemed comfortable revisiting its roots and showcasing a more unified design across its platforms."
"With the debut of Apple Vision Pro and focus on enhancing user experiences, Apple reaffirms its commitment to innovation while being cautious about the hype surrounding AI technologies."
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