Autotrader's data shows a strong employee preference for Mac devices, with 72% stating they would choose a Mac over others. Millennials specifically feel that preferred technology boosts their productivity, with 78% supporting this view. Companies like Cisco and IBM echo these findings. In response to these trends, Autotrader operates a fully Mac fleet, showcasing its commitment to enhancing digital employee experiences. To further support this shift, a Senior Mac Engineer will be recruited to optimize user experiences, moving beyond reactive troubleshooting to proactively address business needs with Apple technology.
Autotrader's internal data revealed that 72% of business employees would choose a Mac over other devices, indicating a strong preference for Apple technology in the workplace.
The belief that access to preferred technology enhances effectiveness is particularly held by 78% of millennial employees, reflecting a significant trend in workplace technology preferences.
Recognizing the shift towards digital experiences as primary employee experiences, Autotrader has committed to a 100% Mac fleet to align with modern work demands.
The Senior Mac Engineer role at Autotrader is meant to optimize user experiences and lead the positive deployment of Apple technology for business challenges.
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