"AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior."
"B2B marketing leaders need to clearly understand AI agentsâ capabilities, such as memory and multiagent collaboration, for successful integration."
The Forrester report released during the B2B Summit highlights the transformative role of AI agents in marketing, sales, and product innovation. It elucidates the short-term benefits of AI agents while advising B2B marketing leaders on effectively integrating these tools. The report outlines five essential strategies for preparation, emphasizing the need to understand AI agent capabilities, leverage them to improve buyer experiences, and remain cautious of potential pitfalls like over-reliance on technology without preserving the human touch.
Read at MarTech
Unable to calculate read time
Collection
[
|
...
]