The excitement surrounding agentic AI in marketing mirrors the hype around futuristic technologies like the hoverboard from 'Back to the Future'. While AI tools have made strides in automating tasks and enhancing efficiency, companies are often unprepared to fully leverage these advancements. Agentic AI, which adapts and responds without human prompts, represents a significant opportunity to meet current marketing demands for speed and personalization. The AI agent market is projected to reach $47 billion by 2030, indicating its growing influence in marketing.
Agentic AI offers impressive advances in technology. But many companies haven't realized AI's potential yet - and they're still not fully ready to implement agentic AI for maximum benefit.
The AI agent market is expected to grow to $47 billion by 2030. Expect to see more AI agents populating the marketing space soon.
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