"New figures suggest Google's Gemini is rapidly closing the gap, with ChatGPT's share of web traffic among AI platforms falling to its lowest point since 2023. According to data from Similarweb, ChatGPT now accounts for around 64-65% of direct web traffic across major AI chatbot sites. That's a notable drop from the roughly 86% share it held a year ago."
"Gemini's growth hasn't happened by accident. One of its biggest advantages is deep integration across Google's ecosystem. Unlike ChatGPT, which users typically access via a dedicated app or website, Gemini is built directly into tools people already use daily. These include Search, Gmail, Workspace, and Android devices. As a result, interacting with it feels less like a destination and more like a background utility."
"Product improvements have helped too. Google's latest Gemini models have gained attention for stronger reasoning, multimodal features, and support for large context windows. These are areas that matter to power users juggling long documents or complex tasks. Combined with widespread default placement, those upgrades translate into measurable traffic growth. Gemini's share is reportedly up more than 300% year-on-year. For OpenAI, the numbers point to a clear shift."
ChatGPT's share of direct web traffic across major AI chatbot sites has dropped to about 64–65%, down from roughly 86% a year earlier. Gemini's share has climbed past 20%, representing more than a 300% year‑on‑year increase. Gemini benefits from deep integration into Google's ecosystem, appearing in Search, Gmail, Workspace, and Android, which makes interactions feel like a background utility rather than a destination. Recent Gemini models offer stronger reasoning, multimodal capabilities, and large context windows that appeal to power users handling long documents and complex tasks. The generative AI market is becoming more competitive, and OpenAI has internally signaled urgency over the shift.
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