Ads and LLMs: Gearing Up for a New Era of Advertising
LLM-integrated ads will deliver contextual, in-conversation, intent-driven promotions, forcing advertisers to adapt creative strategies while accepting reduced control over ad placement.
Anthropic's Claude and OpenAI's ChatGPT launched optimistic, human-centered ad campaigns using nostalgia, cultural soundtracks, and cinematic storytelling to convey possibility and freshness.
Google is testing AI-generated search summaries and rolling out multiple search, local, merchant, and discovery changes while OpenAI and APIs receive updates.