'Freely' Streaming Service to Launch in the UK; OOH Leads Australia's Second Biggest Year of Ad Spend; UK Shelves Proposed AI Copyright Code - ExchangeWire.com
Briefly

from Exchangewire3 months ago
The service will allow anyone with a TV capable of accessing the app to switch seamlessly between live and on-demand TV - a first for consumers on a free, UK based smart TV platform.
Exchangewirehttps://www.exchangewire.com/blog/2024/02/06/freely-streaming-service-to-launch-in-the-uk-ooh-leads-australias-second-biggest-year-of-ad-spend-uk-shelves-proposed-ai-copyright-code/
OOH ad spend was the star performer; it has seen immense growth since the pandemic, with 2023's revenues 70% higher than those of 2020. Video-based digital campaigns also saw significant growth, increasing by 7.4%.
Exchangewirehttps://www.exchangewire.com/blog/2024/02/06/freely-streaming-service-to-launch-in-the-uk-ooh-leads-australias-second-biggest-year-of-ad-spend-uk-shelves-proposed-ai-copyright-code/
Read at Exchangewire
#streaming-service #ad-spend #ooh-advertising #digital-campaigns #ai-copyright-code
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