"AI Mode in Google Search will now feature ads relevant to users, seamlessly integrated into responses, enhancing user experience while potentially impacting brand perceptions."
"With 36% of U.S. adults expressing hesitance towards brands using AI in ads, Google's introduction of advertisements in AI Mode may face user backlash."
"Google's AI Mode is a step towards future-proofing its search services, with ads becoming a key component for revenue generation in this evolving landscape."
"Competitors like Microsoft and Perplexity have also ventured into AI advertising, indicating a broader industry trend towards integrating ads in AI-enhanced services."
Google plans to incorporate advertisements into its AI Mode for Search, allowing ads to appear within AI-generated responses or as related suggestions. This move seeks to capitalize on Google’s substantial ad revenue, which reached $66.89 billion in Q1 2025. While Google asserts these ads will provide value by directing users to relevant sites, public sentiment reflects concerns, with a notable percentage of consumers indicating they would be less likely to engage with brands using AI in advertising. This reflects both an innovative push in search capabilities and a significant user reaction to the integration of ads into AI services.
Read at TechCrunch
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