Nvidia is venturing into a new business domain by creating a dedicated unit for designing custom chips for cloud computing companies and other sectors, including advanced AI processors, according to sources cited in a recent Reuters report.
The demand for custom chips in data centers is projected to reach $10 billion this year and is expected to double by 2025. The broader custom chip market was valued at approximately $30 billion in 2023.
According to the Reuters reporting, Nvidia's initiative to assist these companies in developing bespoke AI chips could potentially divert business from competitors like Broadcom and Marvell Technology.
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