In a significant development for startups, Mike Krieger, co-founder of Instagram and now chief product officer at Anthropic, observes a transformative shift in entrepreneurship driven by agentic AI. Early-stage founders are utilizing AI models to streamline product development and experiment with business strategies. This allows them to work quicker and without specialized teams. Krieger notes that while early Instagram developers faced trade-offs, current founders can run multiple experiments simultaneously. Anthropic's AI, Claude, exemplifies this change, writing the vast majority of its code and drastically reducing development time for projects.
"When I think back to Instagram's early days, our famously small team had to make painful decisions-either explore adding video or focus on our core creativity," Krieger tells Fast Company.
"At Anthropic, 90% of Claude's code is now written by AI, and this has completely transformed how we build products. Recently, Claude helped me prototype something in 25 minutes that would have taken me six hours," Krieger says.
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