""I feel like it's a shitty investment and the company is legitimately not doing great... but like it's still the premier brand in footwear and in athletic retail. But from an investment point of view, it sucks.""
""For this quarter, revenues were flat on a reported basis and down 3% on a currency-neutral basis. Nike Direct was down 7%, with Nike Digital declining 9% and Nike Stores declining 5%.""
""The underlying reality is that those beats reflect tax rate normalization and share count reduction from buybacks, not operational momentum.""
""Carlson and co-host Michael Batnick identified Nike's decision to sell direct and avoid Amazon as a 'horrible mistake.'""
Nike is the most recognizable name in athletic footwear, yet its stock has drastically underperformed, with a 66% decline over the past five years. Recent quarterly results show flat revenues and a 34.51% drop in net income year over year. Despite EPS beats, these are misleading due to tax normalization and share buybacks. The company's strategic decision to focus on direct-to-consumer sales while avoiding Amazon is viewed as a significant mistake contributing to its current struggles.
Read at 24/7 Wall St.
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