Match Group's CEO set up an employee hotline where staff can DM him anytime-one Gen Zer's feedback even changed how he runs the business | Fortune
Briefly

Match Group's CEO set up an employee hotline where staff can DM him anytime-one Gen Zer's feedback even changed how he runs the business | Fortune
"Any employee can message me with feedback, ideas, questions, or concerns. No hierarchy. No filters. Just real input. Rascoff reads every message: ideas from confidential messages get shared broadly to the business, and when an employee includes their name, he'll follow up with them directly."
"A Gen Z employee asked if we could use our Gen Z ERG as a real sounding board. I now meet with that group monthly, and their unfiltered perspective has directly influenced how I think about our products, culture, and user experience."
"Stepping into the role, he recognized that the company needed a reset, and set off to rebuild trust and focus among his staffers. Soon enough, ideas progressed faster, team collaboration improved, and employees were striving for even greater success."
Spencer Rascoff, CEO of Match Group, has implemented a direct communication strategy where all employees can message him with feedback, ideas, questions, and concerns without hierarchical filters. He personally reads every message, shares valuable ideas broadly across the business, and follows up directly with named contributors. This approach has led to tangible business changes, including monthly meetings with the Gen Z Employee Resource Group whose perspectives directly influence product development, company culture, and user experience decisions. Rascoff implemented this confidential hotline as a priority upon becoming CEO in 2025, recognizing the need to rebuild trust and focus. The strategy has accelerated idea progression, improved team collaboration, and increased employee motivation toward greater success.
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